Branding Heritage Tourism in Dubai: A Qualitative Study

This qualitative paper explores tourism branding for Dubai to develop brand differentiation based on factors influencing heritage tourism. Data was collected through direct interviews with relevant tourists and tourism experts. The paradigm of critical realism was adapted to analyze the data with th...

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Autores principales: Farooq HAQ, Joanna SERAPHİM, Anita MEDHEKAR
Formato: article
Lenguaje:EN
Publicado: Akdeniz University Tourism Faculty 2021
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Acceso en línea:https://doaj.org/article/e465dbde51ad4bb7bb3b0202979c5ee2
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