PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA
<p><em>The company was running a business, either directly or indirectly affects the viability of the company.</em><em> </em><em>From the ANOVA or F test , obtained F count of 49.839 with a significance level of 0.000 . So F count > F table (49.839 >...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article |
| Lenguaje: | ID |
| Publicado: |
Universitas Muhammadiyah Sumatera Utara
2018
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/e4d689b81cc1454eb606538020534ac1 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | <p><em>The company was running a business, either directly or indirectly affects the viability of the company.</em><em> </em><em>From the ANOVA or F test , obtained F count of 49.839 with a significance level of 0.000 . So F count > F table (49.839 >3,09) or sig F < 5% (0,000 <0,05). It means that the variable quality of products and brand significantly the simultaneous influence towards the customer loyalty (y)</em><em>. </em><em> By this it can be concluded that the hypothesis of this study can be proven .R-square for y ( customer loyalty ) is 0.526. This means that 52.6% of variation in customer loyalty (y) is influenced by the variable x1 ( product quality ) and variable x2 ( brand ) or influence product quality (x1) and brand (x2 ) collectively or synchronously to the variable y ( customer loyalty ) amounted to 52.6 % and the balance of 47.4 % is determined by other variables .Due to the quality of products</em><em> </em><em>significantly affect the increase of customer loyalty , then the quality of the resulting product is maintained and if necessary enhanced through increasingly sophisticated technology so the results more</em><em> </em><em>satisfying</em><em> </em><em>consumer</em><em>. </em></p><p><strong><em> </em></strong><em>Keywords : Product Quality,Brand,Customer Loyality</em></p> |
|---|