PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA

The company was running a business, either directly or indirectly affects the viability of the company. From the ANOVA or F test , obtained F count of 49.839 with a significance level of 0.000 . So F count > F table (49.839 >...

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Autor principal:	Bagus Handoko
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2018
Materias:	Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/e4d689b81cc1454eb606538020534ac1
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id	oai:doaj.org-article:e4d689b81cc1454eb606538020534ac1
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spelling	oai:doaj.org-article:e4d689b81cc1454eb606538020534ac12021-11-05T05:03:35ZPENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA1693-76192580-417010.30596/jimb.v15i1.947https://doaj.org/article/e4d689b81cc1454eb606538020534ac12018-07-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/947https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>The company was running a business, either directly or indirectly affects the viability of the company.</em><em> </em><em>From the ANOVA or F test , obtained F count of 49.839 with a significance level of 0.000 . So F count > F table (49.839 >3,09) or sig F < 5% (0,000 <0,05). It means that the variable quality of products and brand significantly the simultaneous influence towards the customer loyalty (y)</em><em>. </em><em> By this it can be concluded that the hypothesis of this study can be proven .R-square for y ( customer loyalty ) is 0.526. This means that 52.6% of variation in customer loyalty (y) is influenced by the variable x1 ( product quality ) and variable x2 ( brand ) or influence product quality (x1) and brand (x2 ) collectively or synchronously to the variable y ( customer loyalty ) amounted to 52.6 % and the balance of 47.4 % is determined by other variables .Due to the quality of products</em><em> </em><em>significantly affect the increase of customer loyalty , then the quality of the resulting product is maintained and if necessary enhanced through increasingly sophisticated technology so the results more</em><em> </em><em>satisfying</em><em> </em><em>consumer</em><em>. </em></p><p><strong><em> </em></strong><em>Keywords : Product Quality,Brand,Customer Loyality</em></p>Bagus HandokoUniversitas Muhammadiyah Sumatera UtaraarticleManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 15, Iss 1 (2018)
institution	DOAJ
collection	DOAJ
language	ID
topic	Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	Management. Industrial management HD28-70 Business HF5001-6182 Bagus Handoko PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA
description	<p><em>The company was running a business, either directly or indirectly affects the viability of the company.</em><em> </em><em>From the ANOVA or F test , obtained F count of 49.839 with a significance level of 0.000 . So F count > F table (49.839 >3,09) or sig F < 5% (0,000 <0,05). It means that the variable quality of products and brand significantly the simultaneous influence towards the customer loyalty (y)</em><em>. </em><em> By this it can be concluded that the hypothesis of this study can be proven .R-square for y ( customer loyalty ) is 0.526. This means that 52.6% of variation in customer loyalty (y) is influenced by the variable x1 ( product quality ) and variable x2 ( brand ) or influence product quality (x1) and brand (x2 ) collectively or synchronously to the variable y ( customer loyalty ) amounted to 52.6 % and the balance of 47.4 % is determined by other variables .Due to the quality of products</em><em> </em><em>significantly affect the increase of customer loyalty , then the quality of the resulting product is maintained and if necessary enhanced through increasingly sophisticated technology so the results more</em><em> </em><em>satisfying</em><em> </em><em>consumer</em><em>. </em></p><p><strong><em> </em></strong><em>Keywords : Product Quality,Brand,Customer Loyality</em></p>
format	article
author	Bagus Handoko
author_facet	Bagus Handoko
author_sort	Bagus Handoko
title	PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA
title_short	PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA
title_full	PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA
title_fullStr	PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA
title_full_unstemmed	PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA
title_sort	pengaruh kualitas produk dan merek terhadap loyalitas pelanggan (studi kasus pada pt.indofood cbp sukses makmur tbk) tanjung morawa
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2018
url	https://doaj.org/article/e4d689b81cc1454eb606538020534ac1
work_keys_str_mv	AT bagushandoko pengaruhkualitasprodukdanmerekterhadaployalitaspelangganstudikasuspadaptindofoodcbpsuksesmakmurtbktanjungmorawa
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PENGARUH KUALITAS PRODUK DAN MEREK TERHADAP LOYALITAS PELANGGAN (STUDI KASUS PADA PT.INDOFOOD CBP SUKSES MAKMUR TBK) TANJUNG MORAWA

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