A RESEARCH ON BUYING BEHAVIOR OF CONSUMERS ABOUT COUNTERFEIT PRODUCTS

The research subject of this study is revealed to the buying behavior of consumers about counterfeit products in our country being the world’s second largest market of counterfeit products. In this research it was determined that is counterfeit products bought by especially young consumers in Turkey...

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Autores principales: M. Nedim BAYUK, Merve OFLUOĞLU
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Publicado: Fırat University 2019
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Acceso en línea:https://doaj.org/article/e4dd555101624b26ae6a88745f9a866c
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spelling oai:doaj.org-article:e4dd555101624b26ae6a88745f9a866c2021-11-24T09:20:49ZA RESEARCH ON BUYING BEHAVIOR OF CONSUMERS ABOUT COUNTERFEIT PRODUCTS2148-416310.9761/JASSS3594https://doaj.org/article/e4dd555101624b26ae6a88745f9a866c2019-08-01T00:00:00Zhttps://jasstudies.com/index.jsp?mod=tammetin&makaleadi=189704826_4-Do%C3%A7.%20Dr.%20M.%20Nedim%20BAYUK.pdf&key=28006https://doaj.org/toc/2148-4163The research subject of this study is revealed to the buying behavior of consumers about counterfeit products in our country being the world’s second largest market of counterfeit products. In this research it was determined that is counterfeit products bought by especially young consumers in Turkey, why they exhibit the behavior of buying these products and how way of behaviour to counterfiet products in our country in general. Counterfeit products and identifying of consumer behavior to these products will be able to guidance to concerned regarding measures to be taken in this regard. Thus, it is great importance of being revealed the causes of the purchase behavior to counterfeit products, determined the dimensions of these products, emphasised of the measures (legal and ethical range of efforts including consumer education) against to them, about counterfeit products both in terms of awareness and consumer rights and protection the legal rights of businesses being imitated their original products.M. Nedim BAYUKMerve OFLUOĞLUFırat Universityarticlebusinessconsumerimitation(counterfeit) productcounterfeit brandconsumer behaviourSocial SciencesHSocial sciences (General)H1-99DEENFRTRJournal of Academic Social Science Studies , Vol 9, Iss 49, Pp 47-62 (2019)
institution DOAJ
collection DOAJ
language DE
EN
FR
TR
topic business
consumer
imitation(counterfeit) product
counterfeit brand
consumer behaviour
Social Sciences
H
Social sciences (General)
H1-99
spellingShingle business
consumer
imitation(counterfeit) product
counterfeit brand
consumer behaviour
Social Sciences
H
Social sciences (General)
H1-99
M. Nedim BAYUK
Merve OFLUOĞLU
A RESEARCH ON BUYING BEHAVIOR OF CONSUMERS ABOUT COUNTERFEIT PRODUCTS
description The research subject of this study is revealed to the buying behavior of consumers about counterfeit products in our country being the world’s second largest market of counterfeit products. In this research it was determined that is counterfeit products bought by especially young consumers in Turkey, why they exhibit the behavior of buying these products and how way of behaviour to counterfiet products in our country in general. Counterfeit products and identifying of consumer behavior to these products will be able to guidance to concerned regarding measures to be taken in this regard. Thus, it is great importance of being revealed the causes of the purchase behavior to counterfeit products, determined the dimensions of these products, emphasised of the measures (legal and ethical range of efforts including consumer education) against to them, about counterfeit products both in terms of awareness and consumer rights and protection the legal rights of businesses being imitated their original products.
format article
author M. Nedim BAYUK
Merve OFLUOĞLU
author_facet M. Nedim BAYUK
Merve OFLUOĞLU
author_sort M. Nedim BAYUK
title A RESEARCH ON BUYING BEHAVIOR OF CONSUMERS ABOUT COUNTERFEIT PRODUCTS
title_short A RESEARCH ON BUYING BEHAVIOR OF CONSUMERS ABOUT COUNTERFEIT PRODUCTS
title_full A RESEARCH ON BUYING BEHAVIOR OF CONSUMERS ABOUT COUNTERFEIT PRODUCTS
title_fullStr A RESEARCH ON BUYING BEHAVIOR OF CONSUMERS ABOUT COUNTERFEIT PRODUCTS
title_full_unstemmed A RESEARCH ON BUYING BEHAVIOR OF CONSUMERS ABOUT COUNTERFEIT PRODUCTS
title_sort research on buying behavior of consumers about counterfeit products
publisher Fırat University
publishDate 2019
url https://doaj.org/article/e4dd555101624b26ae6a88745f9a866c
work_keys_str_mv AT mnedimbayuk aresearchonbuyingbehaviorofconsumersaboutcounterfeitproducts
AT merveofluoglu aresearchonbuyingbehaviorofconsumersaboutcounterfeitproducts
AT mnedimbayuk researchonbuyingbehaviorofconsumersaboutcounterfeitproducts
AT merveofluoglu researchonbuyingbehaviorofconsumersaboutcounterfeitproducts
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