Evaluation of news communication effect based on cognitive neuroscience
Based on the development of cognitive neuroscience and communication science at home and abroad, this study introduces the application of cognitive neuroscience experiments in communication researches at home and abroad, including the research and application of communication effects in advertising,...
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| Lenguaje: | EN |
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De Gruyter
2019
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| Acceso en línea: | https://doaj.org/article/e4e5d509cdda443e81f4f80fa8b30abc |
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oai:doaj.org-article:e4e5d509cdda443e81f4f80fa8b30abc2021-12-05T14:11:04ZEvaluation of news communication effect based on cognitive neuroscience2081-693610.1515/tnsci-2019-0006https://doaj.org/article/e4e5d509cdda443e81f4f80fa8b30abc2019-04-01T00:00:00Zhttps://doi.org/10.1515/tnsci-2019-0006https://doaj.org/toc/2081-6936Based on the development of cognitive neuroscience and communication science at home and abroad, this study introduces the application of cognitive neuroscience experiments in communication researches at home and abroad, including the research and application of communication effects in advertising, picture, video, web design and animation culture. This study discusses the important significance of relevant frontier achievements to the development of news communication science. The rise of cognitive neuroscience provides a new perspective for understanding the psychological cognitive mechanism of the audience and optimizing the communication effect of service media. On the basis of introducing the status quo of cognitive neuroscience in audience rating evaluation of news broadcast, this study introduces the advantages and functions of this method in audience rating evaluation of news broadcast with eye movement experiment as an example, which provides a new method and empirical case for seeking audience rating evaluation of news broadcast.Chen XiaozhuZhang FangDe Gruyterarticlenews communication effectcognitive neurosciencepsychological cognitive mechanismNeurosciences. Biological psychiatry. NeuropsychiatryRC321-571ENTranslational Neuroscience, Vol 10, Iss 1, Pp 31-36 (2019) |
| institution |
DOAJ |
| collection |
DOAJ |
| language |
EN |
| topic |
news communication effect cognitive neuroscience psychological cognitive mechanism Neurosciences. Biological psychiatry. Neuropsychiatry RC321-571 |
| spellingShingle |
news communication effect cognitive neuroscience psychological cognitive mechanism Neurosciences. Biological psychiatry. Neuropsychiatry RC321-571 Chen Xiaozhu Zhang Fang Evaluation of news communication effect based on cognitive neuroscience |
| description |
Based on the development of cognitive neuroscience and communication science at home and abroad, this study introduces the application of cognitive neuroscience experiments in communication researches at home and abroad, including the research and application of communication effects in advertising, picture, video, web design and animation culture. This study discusses the important significance of relevant frontier achievements to the development of news communication science. The rise of cognitive neuroscience provides a new perspective for understanding the psychological cognitive mechanism of the audience and optimizing the communication effect of service media. On the basis of introducing the status quo of cognitive neuroscience in audience rating evaluation of news broadcast, this study introduces the advantages and functions of this method in audience rating evaluation of news broadcast with eye movement experiment as an example, which provides a new method and empirical case for seeking audience rating evaluation of news broadcast. |
| format |
article |
| author |
Chen Xiaozhu Zhang Fang |
| author_facet |
Chen Xiaozhu Zhang Fang |
| author_sort |
Chen Xiaozhu |
| title |
Evaluation of news communication effect based on cognitive neuroscience |
| title_short |
Evaluation of news communication effect based on cognitive neuroscience |
| title_full |
Evaluation of news communication effect based on cognitive neuroscience |
| title_fullStr |
Evaluation of news communication effect based on cognitive neuroscience |
| title_full_unstemmed |
Evaluation of news communication effect based on cognitive neuroscience |
| title_sort |
evaluation of news communication effect based on cognitive neuroscience |
| publisher |
De Gruyter |
| publishDate |
2019 |
| url |
https://doaj.org/article/e4e5d509cdda443e81f4f80fa8b30abc |
| work_keys_str_mv |
AT chenxiaozhu evaluationofnewscommunicationeffectbasedoncognitiveneuroscience AT zhangfang evaluationofnewscommunicationeffectbasedoncognitiveneuroscience |
| _version_ |
1718371450415480832 |