Evaluation of news communication effect based on cognitive neuroscience
Based on the development of cognitive neuroscience and communication science at home and abroad, this study introduces the application of cognitive neuroscience experiments in communication researches at home and abroad, including the research and application of communication effects in advertising,...
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Main Authors: | Chen Xiaozhu, Zhang Fang |
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Format: | article |
Language: | EN |
Published: |
De Gruyter
2019
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Subjects: | |
Online Access: | https://doaj.org/article/e4e5d509cdda443e81f4f80fa8b30abc |
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