BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS

The paper deals with the analysis of typical features of Russian mentality, the so-called «birthmarks », and their influence upon the ways business is conducted in the global economic markets. The aim of the paper is to examine how historically determined elements of Russian business culture correla...

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Autor principal:	A. P. Liferov
Formato:	article
Lenguaje:	EN RU
Publicado:	MGIMO University Press 2013
Materias:	russian business culture russian mentality international business pеndulum character of perception of external influences International relations JZ2-6530
Acceso en línea:	https://doaj.org/article/e4fb986fc1334101ae095836e9f128e1
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id	oai:doaj.org-article:e4fb986fc1334101ae095836e9f128e1
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spelling	oai:doaj.org-article:e4fb986fc1334101ae095836e9f128e12021-11-23T14:50:54ZBIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS2071-81602541-909910.24833/2071-8160-2013-5-32-123-130https://doaj.org/article/e4fb986fc1334101ae095836e9f128e12013-10-01T00:00:00Zhttps://www.vestnik.mgimo.ru/jour/article/view/1217https://doaj.org/toc/2071-8160https://doaj.org/toc/2541-9099The paper deals with the analysis of typical features of Russian mentality, the so-called «birthmarks », and their influence upon the ways business is conducted in the global economic markets. The aim of the paper is to examine how historically determined elements of Russian business culture correlate with demands of contemporary international business practice. It is shown that Russian mentality and business, nurtured on the boarder-line between Western and Eastern cultures, possess a dual character. The paper shows the pendulum character of Russian business strategies in their interrelations with other countries. Taking into consideration foreign experts’ appreciation and attitudes the author distinguishes the most typical features of Russian mentality, which demolish the specific attractiveness of Russia. They include predominantly humanitarian, but not practically oriented mentality, changeable interest to foreign contacts, inability to follow treaties, numerous weak points in suggested projects, high expectations at the beginning, dubious character of approaches to problems, etc. The paper generalizes the image of the modern Russian entrepreneur and the way he is perceived abroad.A. P. LiferovMGIMO University Pressarticlerussian business culturerussian mentalityinternational businesspеndulum character of perception of external influencesInternational relationsJZ2-6530ENRUVestnik MGIMO-Universiteta, Vol 0, Iss 5(32), Pp 123-130 (2013)
institution	DOAJ
collection	DOAJ
language	EN RU
topic	russian business culture russian mentality international business pеndulum character of perception of external influences International relations JZ2-6530
spellingShingle	russian business culture russian mentality international business pеndulum character of perception of external influences International relations JZ2-6530 A. P. Liferov BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
description	The paper deals with the analysis of typical features of Russian mentality, the so-called «birthmarks », and their influence upon the ways business is conducted in the global economic markets. The aim of the paper is to examine how historically determined elements of Russian business culture correlate with demands of contemporary international business practice. It is shown that Russian mentality and business, nurtured on the boarder-line between Western and Eastern cultures, possess a dual character. The paper shows the pendulum character of Russian business strategies in their interrelations with other countries. Taking into consideration foreign experts’ appreciation and attitudes the author distinguishes the most typical features of Russian mentality, which demolish the specific attractiveness of Russia. They include predominantly humanitarian, but not practically oriented mentality, changeable interest to foreign contacts, inability to follow treaties, numerous weak points in suggested projects, high expectations at the beginning, dubious character of approaches to problems, etc. The paper generalizes the image of the modern Russian entrepreneur and the way he is perceived abroad.
format	article
author	A. P. Liferov
author_facet	A. P. Liferov
author_sort	A. P. Liferov
title	BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_short	BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_full	BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_fullStr	BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_full_unstemmed	BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS
title_sort	birth-marks of russian mentality and the culture of international business
publisher	MGIMO University Press
publishDate	2013
url	https://doaj.org/article/e4fb986fc1334101ae095836e9f128e1
work_keys_str_mv	AT apliferov birthmarksofrussianmentalityandthecultureofinternationalbusiness
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BIRTH-MARKS OF RUSSIAN MENTALITY AND THE CULTURE OF INTERNATIONAL BUSINESS

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