Sustentabilidade e economia verde, limites e potencialidades da gestão sustentável

This study is about the process of legitimation of sustainable values within enterprise production networks. It specifically addresses the recent changes in corporate management, based on the notion of sustainability, as a result of the growing body of social pressures that increased the risk of con...

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Autor principal:	Rodrigo Foresta Wolffenbüttel
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2016
Materias:	sustainability green plastic green economy Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/e50ed865440f4d699328919568b47276
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spelling	oai:doaj.org-article:e50ed865440f4d699328919568b472762021-11-11T15:42:00ZSustentabilidade e economia verde, limites e potencialidades da gestão sustentável2177-6229https://doaj.org/article/e50ed865440f4d699328919568b472762016-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93849899008https://doaj.org/toc/2177-6229This study is about the process of legitimation of sustainable values within enterprise production networks. It specifically addresses the recent changes in corporate management, based on the notion of sustainability, as a result of the growing body of social pressures that increased the risk of contestation of practices and reputations of companies. The objective of the study is aimed at understanding the social phenomenon of institutionalization and appropriation of sustainable criteria within these business organizations. Therefore, we investigated the communication documents released by companies linked to the productive network of green plastic, a product that has the same physical properties of conventional plastic, but is derived from a non-fossil raw material (ethanol). The content analysis points to the expansion of the scope of the documents and their target audience, but also demonstrates the limits and the increasing relevance of the concept of integrated sustainability to the business for the corporaret strategy. The article also proposes a discussion on the ability of this integration to set up a new economic paradigm of sustainability, also known as green economy.Rodrigo Foresta WolffenbüttelUniversidade do Vale do Rio dos Sinos (UNISINOS)articlesustainabilitygreen plasticgreen economySocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 52, Iss 3, Pp 362-372 (2016)
institution	DOAJ
collection	DOAJ
language	PT
topic	sustainability green plastic green economy Social Sciences H Social sciences (General) H1-99
spellingShingle	sustainability green plastic green economy Social Sciences H Social sciences (General) H1-99 Rodrigo Foresta Wolffenbüttel Sustentabilidade e economia verde, limites e potencialidades da gestão sustentável
description	This study is about the process of legitimation of sustainable values within enterprise production networks. It specifically addresses the recent changes in corporate management, based on the notion of sustainability, as a result of the growing body of social pressures that increased the risk of contestation of practices and reputations of companies. The objective of the study is aimed at understanding the social phenomenon of institutionalization and appropriation of sustainable criteria within these business organizations. Therefore, we investigated the communication documents released by companies linked to the productive network of green plastic, a product that has the same physical properties of conventional plastic, but is derived from a non-fossil raw material (ethanol). The content analysis points to the expansion of the scope of the documents and their target audience, but also demonstrates the limits and the increasing relevance of the concept of integrated sustainability to the business for the corporaret strategy. The article also proposes a discussion on the ability of this integration to set up a new economic paradigm of sustainability, also known as green economy.
format	article
author	Rodrigo Foresta Wolffenbüttel
author_facet	Rodrigo Foresta Wolffenbüttel
author_sort	Rodrigo Foresta Wolffenbüttel
title	Sustentabilidade e economia verde, limites e potencialidades da gestão sustentável
title_short	Sustentabilidade e economia verde, limites e potencialidades da gestão sustentável
title_full	Sustentabilidade e economia verde, limites e potencialidades da gestão sustentável
title_fullStr	Sustentabilidade e economia verde, limites e potencialidades da gestão sustentável
title_full_unstemmed	Sustentabilidade e economia verde, limites e potencialidades da gestão sustentável
title_sort	sustentabilidade e economia verde, limites e potencialidades da gestão sustentável
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2016
url	https://doaj.org/article/e50ed865440f4d699328919568b47276
work_keys_str_mv	AT rodrigoforestawolffenbuttel sustentabilidadeeeconomiaverdelimitesepotencialidadesdagestaosustentavel
_version_	1718434185438298112

Sustentabilidade e economia verde, limites e potencialidades da gestão sustentável

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