Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs
Long Island Library Resources Council (LILRC) is one of nine New York State regional library councils, which serves all types of libraries in Nassau and Suffolk Counties. Continuing education programs are LILRC’s mainstay offering, attracting a consistent audience of local librarians to in-person...
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Marketing Libraries Journal
2021
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e58a0faf3fb24f87904bc60d05584e8e |
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| Sumario: | Long Island Library Resources Council (LILRC) is one of nine New York State
regional library councils, which serves all types of libraries in Nassau and Suffolk
Counties. Continuing education programs are LILRC’s mainstay offering, attracting a
consistent audience of local librarians to in-person events and conferences. When
COVID-19 restrictions compelled LILRC to transition its programming to an online
environment, the opportunity arose to reach a new audience that had previously been
unlikely to attend in-person events on Long Island. Through a revision of marketing
strategies to reach a statewide audience, LILRC expanded its program attendance to
include participation from other counties, and surprisingly, also found new
attendance from participants outside of New York State. |
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