Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs

Long Island Library Resources Council (LILRC) is one of nine New York State regional library councils, which serves all types of libraries in Nassau and Suffolk Counties. Continuing education programs are LILRC’s mainstay offering, attracting a consistent audience of local librarians to in-person...

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Autor principal:	Stieglitz, Sally
Formato:	article
Lenguaje:	EN
Publicado:	Marketing Libraries Journal 2021
Materias:	continuing education marketing segmentation professional development Bibliography. Library science. Information resources Z
Acceso en línea:	https://doaj.org/article/e58a0faf3fb24f87904bc60d05584e8e
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id	oai:doaj.org-article:e58a0faf3fb24f87904bc60d05584e8e
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spelling	oai:doaj.org-article:e58a0faf3fb24f87904bc60d05584e8e2021-11-11T14:16:29ZMaking Lemonade: Reimagining the Target Audience for Local Continuing Education Programs2475-8116https://doaj.org/article/e58a0faf3fb24f87904bc60d05584e8e2021-11-01T00:00:00Zhttps://journal.marketinglibraries.org/fall2021/08_MLJv5i2.pdfhttps://doaj.org/toc/2475-8116Long Island Library Resources Council (LILRC) is one of nine New York State regional library councils, which serves all types of libraries in Nassau and Suffolk Counties. Continuing education programs are LILRC’s mainstay offering, attracting a consistent audience of local librarians to in-person events and conferences. When COVID-19 restrictions compelled LILRC to transition its programming to an online environment, the opportunity arose to reach a new audience that had previously been unlikely to attend in-person events on Long Island. Through a revision of marketing strategies to reach a statewide audience, LILRC expanded its program attendance to include participation from other counties, and surprisingly, also found new attendance from participants outside of New York State.Stieglitz, SallyMarketing Libraries Journalarticlecontinuing educationmarketingsegmentationprofessional developmentBibliography. Library science. Information resourcesZENMarketing Libraries Journal, Vol 5, Iss 2, Pp 122-139 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	continuing education marketing segmentation professional development Bibliography. Library science. Information resources Z
spellingShingle	continuing education marketing segmentation professional development Bibliography. Library science. Information resources Z Stieglitz, Sally Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs
description	Long Island Library Resources Council (LILRC) is one of nine New York State regional library councils, which serves all types of libraries in Nassau and Suffolk Counties. Continuing education programs are LILRC’s mainstay offering, attracting a consistent audience of local librarians to in-person events and conferences. When COVID-19 restrictions compelled LILRC to transition its programming to an online environment, the opportunity arose to reach a new audience that had previously been unlikely to attend in-person events on Long Island. Through a revision of marketing strategies to reach a statewide audience, LILRC expanded its program attendance to include participation from other counties, and surprisingly, also found new attendance from participants outside of New York State.
format	article
author	Stieglitz, Sally
author_facet	Stieglitz, Sally
author_sort	Stieglitz, Sally
title	Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs
title_short	Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs
title_full	Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs
title_fullStr	Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs
title_full_unstemmed	Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs
title_sort	making lemonade: reimagining the target audience for local continuing education programs
publisher	Marketing Libraries Journal
publishDate	2021
url	https://doaj.org/article/e58a0faf3fb24f87904bc60d05584e8e
work_keys_str_mv	AT stieglitzsally makinglemonadereimaginingthetargetaudienceforlocalcontinuingeducationprograms
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Making Lemonade: Reimagining the Target Audience for Local Continuing Education Programs

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