Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business

The features of the competitiveness of enterprises in the hospitality industry on the example of the restaurant business have been examined. Nowadays the restaurant industry, including the coffee shop’s segment, is highly competitive, it's necessary to monitor constantly competitors and their o...

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Autores principales:	V. A. Kolobkova, A. A. Semenova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2019
Materias:	competition enterprise competitiveness restaurant industry coffee shop segment moscow market of coffee houses customer’s loyalty program Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/e5a92faed9c8492b8209b20134542737
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id	oai:doaj.org-article:e5a92faed9c8492b8209b20134542737
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spelling	oai:doaj.org-article:e5a92faed9c8492b8209b201345427372021-12-03T07:43:29ZFeatures of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business1816-42772686-841510.26425/1816-4277-2019-8-96-103https://doaj.org/article/e5a92faed9c8492b8209b201345427372019-09-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/1654https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415The features of the competitiveness of enterprises in the hospitality industry on the example of the restaurant business have been examined. Nowadays the restaurant industry, including the coffee shop’s segment, is highly competitive, it's necessary to monitor constantly competitors and their offers and, also to form right competitive strategy for the enterprise. It has been noted, that in our days the chain coffee shops with a similar offer of services dominate in the restaurant industry in the coffee segment. The competitive analysis and well-built strategy enable coffee shops to conquer their target audience, help to increase their loyalty, what entails an increase in sales and profit growth of the enterprise.V. A. KolobkovaA. A. SemenovaPublishing House of the State University of Managementarticlecompetitionenterprise competitivenessrestaurant industrycoffee shop segmentmoscow market of coffee housescustomer’s loyalty programSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 8, Pp 96-103 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	competition enterprise competitiveness restaurant industry coffee shop segment moscow market of coffee houses customer’s loyalty program Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	competition enterprise competitiveness restaurant industry coffee shop segment moscow market of coffee houses customer’s loyalty program Sociology (General) HM401-1281 Economics as a science HB71-74 V. A. Kolobkova A. A. Semenova Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business
description	The features of the competitiveness of enterprises in the hospitality industry on the example of the restaurant business have been examined. Nowadays the restaurant industry, including the coffee shop’s segment, is highly competitive, it's necessary to monitor constantly competitors and their offers and, also to form right competitive strategy for the enterprise. It has been noted, that in our days the chain coffee shops with a similar offer of services dominate in the restaurant industry in the coffee segment. The competitive analysis and well-built strategy enable coffee shops to conquer their target audience, help to increase their loyalty, what entails an increase in sales and profit growth of the enterprise.
format	article
author	V. A. Kolobkova A. A. Semenova
author_facet	V. A. Kolobkova A. A. Semenova
author_sort	V. A. Kolobkova
title	Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business
title_short	Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business
title_full	Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business
title_fullStr	Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business
title_full_unstemmed	Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business
title_sort	features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business
publisher	Publishing House of the State University of Management
publishDate	2019
url	https://doaj.org/article/e5a92faed9c8492b8209b20134542737
work_keys_str_mv	AT vakolobkova featuresofincreasingcompetitivenessofenterprisesinthehospitalityindustryontheexampleofrestaurantbusiness AT aasemenova featuresofincreasingcompetitivenessofenterprisesinthehospitalityindustryontheexampleofrestaurantbusiness
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Features of increasing competitiveness of enterprises in the hospitality industry on the example of restaurant business

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