Reflection of Cultural Policy in Business on the Example of Austria

The article raises the issue of the mutual influence of national culture and state cultural policy and business models adopted in the state. Based on the postulate of a special cultural environment prevailing in Austria, the author analyzes how business develops in this environment, how brands and f...

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Autor principal: E. I. Boiko
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2019
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Acceso en línea:https://doaj.org/article/e5b0a8e723f142d8866f780e85c16e25
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