Problems and requirement analysis as a first step to connect researchers and small and medium enterprises (SMEs)
Small and medium enterprises (SMEs) are the main player in domestic activity in Indonesia. While running their business, they faced many problems and failed in the end. The most problem faced by SMEs is marketing (customer satisfaction, segmentation, positioning). In the other side, the research res...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Taylor & Francis Group
2018
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e600d18bbb944384ad2b8801f4c72733 |
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| Sumario: | Small and medium enterprises (SMEs) are the main player in domestic activity in Indonesia. While running their business, they faced many problems and failed in the end. The most problem faced by SMEs is marketing (customer satisfaction, segmentation, positioning). In the other side, the research results were not fully adopted. If only researchers and SMEs can be connected, then their problems should be solved and the research result can fully be adopted by SMEs. Understanding these situations, for future needed a media to connect them by online to reach all researchers and SMEs and the first thing was to develop requirement analysis for both. Exploration of the problems faced by SMEs, the researchers will help SMEs to solve their problems and also the research results can fully adopt. |
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