European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development...
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| Autores principales: | , |
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| Formato: | article |
| Lenguaje: | EN |
| Publicado: |
Academicus
2019
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| Materias: | |
| Acceso en línea: | https://doaj.org/article/e61edf5e971f4537ab527b29045b194b |
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| Sumario: | Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development program named EU Aid Volunteers Initiative, through focusing on how a supranational organization such as the EU would go about a nation branding initiative that promotes its collective values in Humanitarian and Development Aid.
In order to explore the concept of supra-nation branding, it firsts gives a brief introduction about the initiative and identifies the key elements of EU nation branding as well as its humanitarian and development initiatives. Then, it analyzes it through Anholt’s lens and a SWOT analysis, followed by critiques and a conclusion.
This analysis proved fruitful in terms of enabling a structural understanding behind the processes employed by the E.U Aid Volunteers Initiative and how it shall enable the E.U to advance its image as a supra-national entity both locally, regionally and internationally.
In addition, as the European Union is an entity unlike any other it generates comprehension for future organizations motivated by a collectivity in idealisms and cultural identities, enabling the application of their country’s image abroad through a means of which embodies a form of cultural-humanitarian diplomacy. |
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