European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers

Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development...

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Autores principales:	Biljana Popovska, Julie Darcq
Formato:	article
Lenguaje:	EN
Publicado:	Academicus 2019
Materias:	eu; supranational; supra-nation branding; values; initiatives; cultural-humanitarian diplomacy Social Sciences H Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/e61edf5e971f4537ab527b29045b194b
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spelling	oai:doaj.org-article:e61edf5e971f4537ab527b29045b194b2021-12-02T17:15:50ZEuropean Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers2079-37152309-108810.7336/academicus.2019.20.11https://doaj.org/article/e61edf5e971f4537ab527b29045b194b2019-07-01T00:00:00Z http://www.academicus.edu.al/nr20/Academicus-MMXIX-20-142-153.pdf https://doaj.org/toc/2079-3715https://doaj.org/toc/2309-1088Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development program named EU Aid Volunteers Initiative, through focusing on how a supranational organization such as the EU would go about a nation branding initiative that promotes its collective values in Humanitarian and Development Aid. In order to explore the concept of supra-nation branding, it firsts gives a brief introduction about the initiative and identifies the key elements of EU nation branding as well as its humanitarian and development initiatives. Then, it analyzes it through Anholt’s lens and a SWOT analysis, followed by critiques and a conclusion. This analysis proved fruitful in terms of enabling a structural understanding behind the processes employed by the E.U Aid Volunteers Initiative and how it shall enable the E.U to advance its image as a supra-national entity both locally, regionally and internationally. In addition, as the European Union is an entity unlike any other it generates comprehension for future organizations motivated by a collectivity in idealisms and cultural identities, enabling the application of their country’s image abroad through a means of which embodies a form of cultural-humanitarian diplomacy.Biljana PopovskaJulie DarcqAcademicusarticleeu; supranational; supra-nation branding; values; initiatives; cultural-humanitarian diplomacySocial SciencesHEconomics as a scienceHB71-74ENAcademicus International Scientific Journal, Vol MMXIX, Iss 20, Pp 142-153 (2019)
institution	DOAJ
collection	DOAJ
language	EN
topic	eu; supranational; supra-nation branding; values; initiatives; cultural-humanitarian diplomacy Social Sciences H Economics as a science HB71-74
spellingShingle	eu; supranational; supra-nation branding; values; initiatives; cultural-humanitarian diplomacy Social Sciences H Economics as a science HB71-74 Biljana Popovska Julie Darcq European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
description	Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development program named EU Aid Volunteers Initiative, through focusing on how a supranational organization such as the EU would go about a nation branding initiative that promotes its collective values in Humanitarian and Development Aid. In order to explore the concept of supra-nation branding, it firsts gives a brief introduction about the initiative and identifies the key elements of EU nation branding as well as its humanitarian and development initiatives. Then, it analyzes it through Anholt’s lens and a SWOT analysis, followed by critiques and a conclusion. This analysis proved fruitful in terms of enabling a structural understanding behind the processes employed by the E.U Aid Volunteers Initiative and how it shall enable the E.U to advance its image as a supra-national entity both locally, regionally and internationally. In addition, as the European Union is an entity unlike any other it generates comprehension for future organizations motivated by a collectivity in idealisms and cultural identities, enabling the application of their country’s image abroad through a means of which embodies a form of cultural-humanitarian diplomacy.
format	article
author	Biljana Popovska Julie Darcq
author_facet	Biljana Popovska Julie Darcq
author_sort	Biljana Popovska
title	European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
title_short	European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
title_full	European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
title_fullStr	European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
title_full_unstemmed	European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers
title_sort	european union nation branding through humanitarian and developmental initiatives - focus on eu aid volunteers
publisher	Academicus
publishDate	2019
url	https://doaj.org/article/e61edf5e971f4537ab527b29045b194b
work_keys_str_mv	AT biljanapopovska europeanunionnationbrandingthroughhumanitariananddevelopmentalinitiativesfocusoneuaidvolunteers AT juliedarcq europeanunionnationbrandingthroughhumanitariananddevelopmentalinitiativesfocusoneuaidvolunteers
_version_	1718381233773215744

European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers

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