Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability

Business sustainability is a major goal for every entrepreneur, especially women entrepreneurs. The term “business sustainability” refers to efforts that help a company’s long-term growth and competitive edge over its competitors. This study sought to empirically examine the adoption of mobile appli...

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Autor principal:	Salma S. Abed
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	mobile applications adoption women entrepreneurs sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/e62305286b4f4589a8cae98df83373c2
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spelling	oai:doaj.org-article:e62305286b4f4589a8cae98df83373c22021-11-11T19:22:43ZWomen Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability10.3390/su1321116272071-1050https://doaj.org/article/e62305286b4f4589a8cae98df83373c22021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11627https://doaj.org/toc/2071-1050Business sustainability is a major goal for every entrepreneur, especially women entrepreneurs. The term “business sustainability” refers to efforts that help a company’s long-term growth and competitive edge over its competitors. This study sought to empirically examine the adoption of mobile applications by women entrepreneurs as a means of business sustainability. Using the UTAUT as a theoretical model, this research examined this model and its associated hypotheses by applying structural equation modelling. The survey results from 330 women entrepreneurs in Saudi Arabia show that social influence, followed by effort expectancy, has the most significant influence on the behavioural intention to use mobile applications. On the other hand, facilitating conditions were found to be an insignificant predictor of the behavioural intention of women entrepreneurs in Saudi Arabia to use mobile applications.Salma S. AbedMDPI AGarticlemobileapplicationsadoptionwomenentrepreneurssustainabilityEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11627, p 11627 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	mobile applications adoption women entrepreneurs sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	mobile applications adoption women entrepreneurs sustainability Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Salma S. Abed Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability
description	Business sustainability is a major goal for every entrepreneur, especially women entrepreneurs. The term “business sustainability” refers to efforts that help a company’s long-term growth and competitive edge over its competitors. This study sought to empirically examine the adoption of mobile applications by women entrepreneurs as a means of business sustainability. Using the UTAUT as a theoretical model, this research examined this model and its associated hypotheses by applying structural equation modelling. The survey results from 330 women entrepreneurs in Saudi Arabia show that social influence, followed by effort expectancy, has the most significant influence on the behavioural intention to use mobile applications. On the other hand, facilitating conditions were found to be an insignificant predictor of the behavioural intention of women entrepreneurs in Saudi Arabia to use mobile applications.
format	article
author	Salma S. Abed
author_facet	Salma S. Abed
author_sort	Salma S. Abed
title	Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability
title_short	Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability
title_full	Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability
title_fullStr	Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability
title_full_unstemmed	Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability
title_sort	women entrepreneurs’ adoption of mobile applications for business sustainability
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/e62305286b4f4589a8cae98df83373c2
work_keys_str_mv	AT salmasabed womenentrepreneursadoptionofmobileapplicationsforbusinesssustainability
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Women Entrepreneurs’ Adoption of Mobile Applications for Business Sustainability

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