IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO

A growing number of studies have sought to evaluate the institutional image in different organizational segments. However, there are still few who associate the factors and attributes of Barich and Kotler's model (1991) as determinants in the image formation of universities. Based on the theore...

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Autores principales:	Fernanda Sotello, Eduardo Hack Neto, Elói Junior Damke
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2018
Materias:	image dimensions unila foz do iguaçu Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doi.org/10.5007/1983-4535.2018v11n3p281 https://doaj.org/article/e6a4a5eee8914481984d2e314fecd95d
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spelling	oai:doaj.org-article:e6a4a5eee8914481984d2e314fecd95d2021-11-11T15:49:48ZIMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO1983-4535https://doi.org/10.5007/1983-4535.2018v11n3p281https://doaj.org/article/e6a4a5eee8914481984d2e314fecd95d2018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319356599014https://doaj.org/toc/1983-4535A growing number of studies have sought to evaluate the institutional image in different organizational segments. However, there are still few who associate the factors and attributes of Barich and Kotler's model (1991) as determinants in the image formation of universities. Based on the theoretical contribution of these authors, the objective of this study was to analyze the image of the Universidade Federal da Integração Latino-Americana - UNILA, second internal public (managers, technicians, teachers and students) and external (Foz do Iguaçu). The method with a descriptive and quantitative delineation was applied to 207 people from the internal public, and 269 from the external. As a result, it was found that the image of the university in factors such as Institutional Conduct; Social Behavior; Conduct with Servers; Support Activities; Infrastructure; Products and services; Price; And, Communication, is situated as regular (internally) and bad (externally). To improve that image, actions have been suggested as implementation of a communication committee and cascading information on the IES, monitoring of reports in the media about the UNILA, use of channels closer to the external community (newspapers, radio, social media, etc.), and periodic surveys to evaluate the image according to the internal and external public.Fernanda SotelloEduardo Hack NetoElói Junior DamkeUniversidade Federal de Santa Catarinaarticleimagedimensionsunilafoz do iguaçuEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 11, Iss 3, Pp 281-304 (2018)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	image dimensions unila foz do iguaçu Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	image dimensions unila foz do iguaçu Education (General) L7-991 Special aspects of education LC8-6691 Fernanda Sotello Eduardo Hack Neto Elói Junior Damke IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO
description	A growing number of studies have sought to evaluate the institutional image in different organizational segments. However, there are still few who associate the factors and attributes of Barich and Kotler's model (1991) as determinants in the image formation of universities. Based on the theoretical contribution of these authors, the objective of this study was to analyze the image of the Universidade Federal da Integração Latino-Americana - UNILA, second internal public (managers, technicians, teachers and students) and external (Foz do Iguaçu). The method with a descriptive and quantitative delineation was applied to 207 people from the internal public, and 269 from the external. As a result, it was found that the image of the university in factors such as Institutional Conduct; Social Behavior; Conduct with Servers; Support Activities; Infrastructure; Products and services; Price; And, Communication, is situated as regular (internally) and bad (externally). To improve that image, actions have been suggested as implementation of a communication committee and cascading information on the IES, monitoring of reports in the media about the UNILA, use of channels closer to the external community (newspapers, radio, social media, etc.), and periodic surveys to evaluate the image according to the internal and external public.
format	article
author	Fernanda Sotello Eduardo Hack Neto Elói Junior Damke
author_facet	Fernanda Sotello Eduardo Hack Neto Elói Junior Damke
author_sort	Fernanda Sotello
title	IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO
title_short	IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO
title_full	IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO
title_fullStr	IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO
title_full_unstemmed	IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO
title_sort	imagem institucional: avaliação da universidade federal da integração latino-americana (unila) segundo o público interno e externo
publisher	Universidade Federal de Santa Catarina
publishDate	2018
url	https://doi.org/10.5007/1983-4535.2018v11n3p281 https://doaj.org/article/e6a4a5eee8914481984d2e314fecd95d
work_keys_str_mv	AT fernandasotello imageminstitucionalavaliacaodauniversidadefederaldaintegracaolatinoamericanaunilasegundoopublicointernoeexterno AT eduardohackneto imageminstitucionalavaliacaodauniversidadefederaldaintegracaolatinoamericanaunilasegundoopublicointernoeexterno AT eloijuniordamke imageminstitucionalavaliacaodauniversidadefederaldaintegracaolatinoamericanaunilasegundoopublicointernoeexterno
_version_	1718433609015099392

IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO

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