IMAGEM INSTITUCIONAL: AVALIAÇÃO DA UNIVERSIDADE FEDERAL DA INTEGRAÇÃO LATINO-AMERICANA (UNILA) SEGUNDO O PÚBLICO INTERNO E EXTERNO
A growing number of studies have sought to evaluate the institutional image in different organizational segments. However, there are still few who associate the factors and attributes of Barich and Kotler's model (1991) as determinants in the image formation of universities. Based on the theore...
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| Autores principales: | , , |
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| Formato: | article |
| Lenguaje: | ES PT |
| Publicado: |
Universidade Federal de Santa Catarina
2018
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| Materias: | |
| Acceso en línea: | https://doi.org/10.5007/1983-4535.2018v11n3p281 https://doaj.org/article/e6a4a5eee8914481984d2e314fecd95d |
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