Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi

<p><em>Television is a communication network with a role as a mass communication is one-way, causing heterogeneous simultaneity and the communicant. Every day people look at a number of television commercials. There are thousands of products on the market and It would be interesting to k...

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Autor principal:	Debby Arisandi
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2017
Materias:	humor appeal, brand awareness, advertisement Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/e6ae8d623f5b4a50a76bbd1f7fefa33d
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spelling	oai:doaj.org-article:e6ae8d623f5b4a50a76bbd1f7fefa33d2021-11-05T05:03:35ZPengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi1693-76192580-417010.30596/jimb.v18i1.1394https://doaj.org/article/e6ae8d623f5b4a50a76bbd1f7fefa33d2017-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1394https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>Television is a communication network with a role as a mass communication is one-way, causing heterogeneous simultaneity and the communicant. Every day people look at a number of television commercials. There are thousands of products on the market and It would be interesting to know why certain people respond to ads or not. Advertising is a multi-billion dollar industry with one main goal: to persuade people to buy the product. Advertising is an industry that spends a large amount of time and effort to figure out the best strategy to do what they want. Television advertising has a sense part of a series of activities to promote a product that emphasizes the image elements there in through the intermediary of television media.This study aimed to determine the effect of the use of humor in television advertising on brand awareness (brand) of the product. Based on research that has been done, it is known that the humor in the ad has a positive and significant impact on the brand awareness of the product. The result of consumers' assessment of the use of humor in television advertising, including in both categories so that the brand awareness (brand awareness) by consumers is acceptable.</em></p>Debby ArisandiUniversitas Muhammadiyah Sumatera Utaraarticlehumor appeal, brand awareness, advertisementManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 18, Iss 1, Pp 1-8 (2017)
institution	DOAJ
collection	DOAJ
language	ID
topic	humor appeal, brand awareness, advertisement Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	humor appeal, brand awareness, advertisement Management. Industrial management HD28-70 Business HF5001-6182 Debby Arisandi Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi
description	<p><em>Television is a communication network with a role as a mass communication is one-way, causing heterogeneous simultaneity and the communicant. Every day people look at a number of television commercials. There are thousands of products on the market and It would be interesting to know why certain people respond to ads or not. Advertising is a multi-billion dollar industry with one main goal: to persuade people to buy the product. Advertising is an industry that spends a large amount of time and effort to figure out the best strategy to do what they want. Television advertising has a sense part of a series of activities to promote a product that emphasizes the image elements there in through the intermediary of television media.This study aimed to determine the effect of the use of humor in television advertising on brand awareness (brand) of the product. Based on research that has been done, it is known that the humor in the ad has a positive and significant impact on the brand awareness of the product. The result of consumers' assessment of the use of humor in television advertising, including in both categories so that the brand awareness (brand awareness) by consumers is acceptable.</em></p>
format	article
author	Debby Arisandi
author_facet	Debby Arisandi
author_sort	Debby Arisandi
title	Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi
title_short	Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi
title_full	Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi
title_fullStr	Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi
title_full_unstemmed	Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi
title_sort	pengaruh humor appeals terhadap brand awareness pada iklan televisi
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2017
url	https://doaj.org/article/e6ae8d623f5b4a50a76bbd1f7fefa33d
work_keys_str_mv	AT debbyarisandi pengaruhhumorappealsterhadapbrandawarenesspadaiklantelevisi
_version_	1718444561488936960

Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi

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