Pengaruh Humor Appeals Terhadap Brand Awareness Pada Iklan Televisi

<p><em>Television is a communication network with a role as a mass communication is one-way, causing heterogeneous simultaneity and the communicant. Every day people look at a number of television commercials. There are thousands of products on the market and It would be interesting to k...

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Autor principal: Debby Arisandi
Formato: article
Lenguaje:ID
Publicado: Universitas Muhammadiyah Sumatera Utara 2017
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Acceso en línea:https://doaj.org/article/e6ae8d623f5b4a50a76bbd1f7fefa33d
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