The effects of induced emotions on environmental preferences and behavior: An experimental study.

Communication policies employed by policymakers and non-governmental organizations (NGOs) often appeal to the emotions to persuade people to adopt virtuous behavior. The aim of this paper is to study the impact of induced emotions on pro-environmental behavior (PEB). We design a three-stage laborato...

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Autores principales:	Lisette Ibanez, Sébastien Roussel
Formato:	article
Lenguaje:	EN
Publicado:	Public Library of Science (PLoS) 2021
Materias:	Medicine R Science Q
Acceso en línea:	https://doaj.org/article/e6cb68cbc01242f3a1ed2b5ba2ab3f72
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spelling	oai:doaj.org-article:e6cb68cbc01242f3a1ed2b5ba2ab3f722021-12-02T20:13:55ZThe effects of induced emotions on environmental preferences and behavior: An experimental study.1932-620310.1371/journal.pone.0258045https://doaj.org/article/e6cb68cbc01242f3a1ed2b5ba2ab3f722021-01-01T00:00:00Zhttps://doi.org/10.1371/journal.pone.0258045https://doaj.org/toc/1932-6203Communication policies employed by policymakers and non-governmental organizations (NGOs) often appeal to the emotions to persuade people to adopt virtuous behavior. The aim of this paper is to study the impact of induced emotions on pro-environmental behavior (PEB). We design a three-stage laboratory experiment. In the first stage, we determine the level of the subjects' environmental awareness. In the second stage, subjects read scripts that place them in realistic hypothetical scenarios designed to induce specific emotions. We implement a 2 x 2 in-between design by varying both the valence and social dimension of the four emotional states induced: happiness, sadness, pride and shame. In the third stage, subjects play a modified dictator game in which the recipient is an environmental non-governmental organization (ENGO). We show that the emotional states of subjects can influence PEB. In particular, negative emotions significantly reduce the average individual amount of donations made to ENGOs. We also find that the precise impact of the emotional states is more complex and appears to be dependent on individuals' characteristics and awareness for environmental issues. For instance, in positive emotional states, men donate significantly less than women. In addition, a high level of environmental awareness increases donations in subjects experiencing shame and decreases their likelihood to donate when feeling pride. Also, we observe behavioral consistency for negative emotions and rather compensatory behavior for positive emotions.Lisette IbanezSébastien RousselPublic Library of Science (PLoS)articleMedicineRScienceQENPLoS ONE, Vol 16, Iss 9, p e0258045 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	Medicine R Science Q
spellingShingle	Medicine R Science Q Lisette Ibanez Sébastien Roussel The effects of induced emotions on environmental preferences and behavior: An experimental study.
description	Communication policies employed by policymakers and non-governmental organizations (NGOs) often appeal to the emotions to persuade people to adopt virtuous behavior. The aim of this paper is to study the impact of induced emotions on pro-environmental behavior (PEB). We design a three-stage laboratory experiment. In the first stage, we determine the level of the subjects' environmental awareness. In the second stage, subjects read scripts that place them in realistic hypothetical scenarios designed to induce specific emotions. We implement a 2 x 2 in-between design by varying both the valence and social dimension of the four emotional states induced: happiness, sadness, pride and shame. In the third stage, subjects play a modified dictator game in which the recipient is an environmental non-governmental organization (ENGO). We show that the emotional states of subjects can influence PEB. In particular, negative emotions significantly reduce the average individual amount of donations made to ENGOs. We also find that the precise impact of the emotional states is more complex and appears to be dependent on individuals' characteristics and awareness for environmental issues. For instance, in positive emotional states, men donate significantly less than women. In addition, a high level of environmental awareness increases donations in subjects experiencing shame and decreases their likelihood to donate when feeling pride. Also, we observe behavioral consistency for negative emotions and rather compensatory behavior for positive emotions.
format	article
author	Lisette Ibanez Sébastien Roussel
author_facet	Lisette Ibanez Sébastien Roussel
author_sort	Lisette Ibanez
title	The effects of induced emotions on environmental preferences and behavior: An experimental study.
title_short	The effects of induced emotions on environmental preferences and behavior: An experimental study.
title_full	The effects of induced emotions on environmental preferences and behavior: An experimental study.
title_fullStr	The effects of induced emotions on environmental preferences and behavior: An experimental study.
title_full_unstemmed	The effects of induced emotions on environmental preferences and behavior: An experimental study.
title_sort	effects of induced emotions on environmental preferences and behavior: an experimental study.
publisher	Public Library of Science (PLoS)
publishDate	2021
url	https://doaj.org/article/e6cb68cbc01242f3a1ed2b5ba2ab3f72
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The effects of induced emotions on environmental preferences and behavior: An experimental study.

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