Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ

The same pervasive strategies that relegate women’s sports coverage to secondary status in the traditional sports media are apparent in online coverage. Content analysis of the extent and nature of 2008 Olympic Games coverage by four national public broadcasters shows men and their sports were the s...

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Autor principal: Dianne Jones
Formato: article
Lenguaje:EN
Publicado: Asia Pacific Network 2013
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Acceso en línea:https://doaj.org/article/e6fe7bc76aa2422d87b03d73ae4f649d
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spelling oai:doaj.org-article:e6fe7bc76aa2422d87b03d73ae4f649d2021-12-02T10:34:39ZOnline coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ10.24135/pjr.v19i1.2481023-94992324-2035https://doaj.org/article/e6fe7bc76aa2422d87b03d73ae4f649d2013-05-01T00:00:00Zhttps://ojs.aut.ac.nz/pacific-journalism-review/article/view/248https://doaj.org/toc/1023-9499https://doaj.org/toc/2324-2035The same pervasive strategies that relegate women’s sports coverage to secondary status in the traditional sports media are apparent in online coverage. Content analysis of the extent and nature of 2008 Olympic Games coverage by four national public broadcasters shows men and their sports were the story in Beijing. The gender gap in story numbers favoured male athletes by a margin of four to one. Men’s achievements were given more prominence than women’s with twice as many lead stories and photographs of male athletes taking top spot on the websites’ splash pages. The content of photographs and the language of online stories also perpetuated gender stereotypes and sexual difference by framing sportswomen as emotionally weak or dependent and less committed than male athletes.Dianne JonesAsia Pacific NetworkarticleFemale athletesGenderHegemonyOlympic GamesOnline mediaSports journalismCommunication. Mass mediaP87-96Journalism. The periodical press, etc.PN4699-5650ENPacific Journalism Review, Vol 19, Iss 1 (2013)
institution DOAJ
collection DOAJ
language EN
topic Female athletes
Gender
Hegemony
Olympic Games
Online media
Sports journalism
Communication. Mass media
P87-96
Journalism. The periodical press, etc.
PN4699-5650
spellingShingle Female athletes
Gender
Hegemony
Olympic Games
Online media
Sports journalism
Communication. Mass media
P87-96
Journalism. The periodical press, etc.
PN4699-5650
Dianne Jones
Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ
description The same pervasive strategies that relegate women’s sports coverage to secondary status in the traditional sports media are apparent in online coverage. Content analysis of the extent and nature of 2008 Olympic Games coverage by four national public broadcasters shows men and their sports were the story in Beijing. The gender gap in story numbers favoured male athletes by a margin of four to one. Men’s achievements were given more prominence than women’s with twice as many lead stories and photographs of male athletes taking top spot on the websites’ splash pages. The content of photographs and the language of online stories also perpetuated gender stereotypes and sexual difference by framing sportswomen as emotionally weak or dependent and less committed than male athletes.
format article
author Dianne Jones
author_facet Dianne Jones
author_sort Dianne Jones
title Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ
title_short Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ
title_full Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ
title_fullStr Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ
title_full_unstemmed Online coverage of the 2008 Olympic Games on the ABC, BBC, CBC and TVNZ
title_sort online coverage of the 2008 olympic games on the abc, bbc, cbc and tvnz
publisher Asia Pacific Network
publishDate 2013
url https://doaj.org/article/e6fe7bc76aa2422d87b03d73ae4f649d
work_keys_str_mv AT diannejones onlinecoverageofthe2008olympicgamesontheabcbbccbcandtvnz
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