Scientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels

The article is devoted to the feature’s analysis of the presentation of scientific content on the German-language popular science YouTube channels maiLab and Terra X Lesch & Co. It has been established that, in general, the popular science YouTube channels maiLab and Terra X Lesch &...

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Autores principales:	V. A. Andreeva, L. B. Kopchuk
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2020
Materias:	scientific communication 2.0 network popular science communication polymodality theoretical discourse mass media discourse personalization strategy, intimization technique. Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/e71cefbbb223482cb453c9255ef20d61
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id	oai:doaj.org-article:e71cefbbb223482cb453c9255ef20d61
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spelling	oai:doaj.org-article:e71cefbbb223482cb453c9255ef20d612021-12-02T07:58:12ZScientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels2225-756X2227-129510.24224/2227-1295-2020-12-9-25https://doaj.org/article/e71cefbbb223482cb453c9255ef20d612020-12-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/2205https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The article is devoted to the feature’s analysis of the presentation of scientific content on the German-language popular science YouTube channels maiLab and Terra X Lesch & Co. It has been established that, in general, the popular science YouTube channels maiLab and Terra X Lesch & Co. are oriented towards the strategies and forms of presentation of scientific content adopted in the field of science: types of thematic progression characteristic of theoretical discourse (descriptive, explicative and argumentative) are used, as well as scheme of an argumentative statement. It is shown that, in contrast to the objectification mechanism of information exchange, which determines the presentation of scientific content within the scientific community, a personalization mechanism operates in the network of popular science communication, which is determined by the peculiarities of the interaction of the participants in network communication and the polymodality of the Internet as a medium. The authors consider in detail the techniques of intimization, emotionalization, dialogization, metaphorization, visualization and implementation of a narrative pattern. It is noted that these techniques allow bloggers to maintain the attention and interest of their channel subscribers, as well as simplify the presentation of scientific content, making it easier to understand. It is proved that the use of the strategy of personalization of information exchange, which is characteristic of mass media discourse, leads to a consistent violation of the prohibitions existing in theoretical discourse on any explicit manifestation of the subject of speech in a statement. The analysis of the material allows the authors to conclude about the active interaction of different discourses — theoretical and mass media — in their peripheral zones and describe the mechanisms of this interaction.V. A. AndreevaL. B. KopchukTsentr nauchnykh i obrazovatelnykh proektovarticlescientific communication 2.0network popular science communicationpolymodalitytheoretical discoursemass media discoursepersonalization strategy, intimization technique.Slavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 12, Pp 9-25 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	scientific communication 2.0 network popular science communication polymodality theoretical discourse mass media discourse personalization strategy, intimization technique. Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	scientific communication 2.0 network popular science communication polymodality theoretical discourse mass media discourse personalization strategy, intimization technique. Slavic languages. Baltic languages. Albanian languages PG1-9665 V. A. Andreeva L. B. Kopchuk Scientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels
description	The article is devoted to the feature’s analysis of the presentation of scientific content on the German-language popular science YouTube channels maiLab and Terra X Lesch & Co. It has been established that, in general, the popular science YouTube channels maiLab and Terra X Lesch & Co. are oriented towards the strategies and forms of presentation of scientific content adopted in the field of science: types of thematic progression characteristic of theoretical discourse (descriptive, explicative and argumentative) are used, as well as scheme of an argumentative statement. It is shown that, in contrast to the objectification mechanism of information exchange, which determines the presentation of scientific content within the scientific community, a personalization mechanism operates in the network of popular science communication, which is determined by the peculiarities of the interaction of the participants in network communication and the polymodality of the Internet as a medium. The authors consider in detail the techniques of intimization, emotionalization, dialogization, metaphorization, visualization and implementation of a narrative pattern. It is noted that these techniques allow bloggers to maintain the attention and interest of their channel subscribers, as well as simplify the presentation of scientific content, making it easier to understand. It is proved that the use of the strategy of personalization of information exchange, which is characteristic of mass media discourse, leads to a consistent violation of the prohibitions existing in theoretical discourse on any explicit manifestation of the subject of speech in a statement. The analysis of the material allows the authors to conclude about the active interaction of different discourses — theoretical and mass media — in their peripheral zones and describe the mechanisms of this interaction.
format	article
author	V. A. Andreeva L. B. Kopchuk
author_facet	V. A. Andreeva L. B. Kopchuk
author_sort	V. A. Andreeva
title	Scientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels
title_short	Scientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels
title_full	Scientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels
title_fullStr	Scientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels
title_full_unstemmed	Scientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels
title_sort	scientific communication 2.0: features of presenting scientific content on german popular science youtube channels
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2020
url	https://doaj.org/article/e71cefbbb223482cb453c9255ef20d61
work_keys_str_mv	AT vaandreeva scientificcommunication20featuresofpresentingscientificcontentongermanpopularscienceyoutubechannels AT lbkopchuk scientificcommunication20featuresofpresentingscientificcontentongermanpopularscienceyoutubechannels
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Scientific Communication 2.0: Features of Presenting Scientific Content on German Popular Science YouTube Channels

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