AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC

This study aimed to assess the satisfaction of students of a federal college, the perception that they have of the reputation of the college and their respective course and their loyalty to the institution. For this purpose, we performed a research with th e application of a self - ad...

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Autores principales:	Maurício Nunes Kleinberg, Sílvia Maria Dias Pedro Rebouças, Josimar Costa
Formato:	article
Lenguaje:	ES PT
Publicado:	Universidade Federal de Santa Catarina 2015
Materias:	satisfaction in higher education perception of reputation in higher education student loyalty structural equation model Education (General) L7-991 Special aspects of education LC8-6691
Acceso en línea:	https://doaj.org/article/e72dc494f2144680b91c45d0fbb1acb5
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spelling	oai:doaj.org-article:e72dc494f2144680b91c45d0fbb1acb52021-11-11T15:49:46ZAVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC1983-4535https://doaj.org/article/e72dc494f2144680b91c45d0fbb1acb52015-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=319338455004https://doaj.org/toc/1983-4535This study aimed to assess the satisfaction of students of a federal college, the perception that they have of the reputation of the college and their respective course and their loyalty to the institution. For this purpose, we performed a research with th e application of a self - administered questionnaire divided into three sections (profile of respondents, evaluation of customer satisfaction, perception of reputation and loyalty) and the required criterion was that the respondent was a student at the Schoo l of Economics, Business Management, Actuarial and Accounting of the Federal University of Ceará (FEAAC), except those of the first two semesters. The applied questionnaire was an adaptation of the original questionnaire proposed by Helgesen and Nesset (20 07). The data were analyzed through descriptive and inferential statistics and factor analysis, using the software SPSS - (Statistical Package for Social Sciences), and through structural equation model, using the software AMOS - Analysis of Moment Structu res). On the study results, it was found that the perception of reputation is positively related to student loyalty, the student satisfaction is positively related to their loyalty, the student satisfaction is positively related to the perception that they have about the reputation of FEAAC, validating the research hypothesis.Maurício Nunes KleinbergSílvia Maria Dias Pedro RebouçasJosimar CostaUniversidade Federal de Santa Catarinaarticlesatisfaction in higher educationperception of reputation in higher educationstudent loyaltystructural equation modelEducation (General)L7-991Special aspects of educationLC8-6691ESPTRevista Gestão Universitária na América Latina , Vol 8, Iss 2, Pp 71-89 (2015)
institution	DOAJ
collection	DOAJ
language	ES PT
topic	satisfaction in higher education perception of reputation in higher education student loyalty structural equation model Education (General) L7-991 Special aspects of education LC8-6691
spellingShingle	satisfaction in higher education perception of reputation in higher education student loyalty structural equation model Education (General) L7-991 Special aspects of education LC8-6691 Maurício Nunes Kleinberg Sílvia Maria Dias Pedro Rebouças Josimar Costa AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC
description	This study aimed to assess the satisfaction of students of a federal college, the perception that they have of the reputation of the college and their respective course and their loyalty to the institution. For this purpose, we performed a research with th e application of a self - administered questionnaire divided into three sections (profile of respondents, evaluation of customer satisfaction, perception of reputation and loyalty) and the required criterion was that the respondent was a student at the Schoo l of Economics, Business Management, Actuarial and Accounting of the Federal University of Ceará (FEAAC), except those of the first two semesters. The applied questionnaire was an adaptation of the original questionnaire proposed by Helgesen and Nesset (20 07). The data were analyzed through descriptive and inferential statistics and factor analysis, using the software SPSS - (Statistical Package for Social Sciences), and through structural equation model, using the software AMOS - Analysis of Moment Structu res). On the study results, it was found that the perception of reputation is positively related to student loyalty, the student satisfaction is positively related to their loyalty, the student satisfaction is positively related to the perception that they have about the reputation of FEAAC, validating the research hypothesis.
format	article
author	Maurício Nunes Kleinberg Sílvia Maria Dias Pedro Rebouças Josimar Costa
author_facet	Maurício Nunes Kleinberg Sílvia Maria Dias Pedro Rebouças Josimar Costa
author_sort	Maurício Nunes Kleinberg
title	AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC
title_short	AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC
title_full	AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC
title_fullStr	AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC
title_full_unstemmed	AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC
title_sort	avaliação da satisfação, percepção da reputação e lealdade estudantil na feaac
publisher	Universidade Federal de Santa Catarina
publishDate	2015
url	https://doaj.org/article/e72dc494f2144680b91c45d0fbb1acb5
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AVALIAÇÃO DA SATISFAÇÃO, PERCEPÇÃO DA REPUTAÇÃO E LEALDADE ESTUDANTIL NA FEAAC

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