Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines
We study the language means of logically unreasoned speech impact on the recipient in advertising texts. The relevance of the issue of speech exposure for modern philology is due to technological progress, changing formats of exhortatory communication, research interest in a number of problems of li...
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Tsentr nauchnykh i obrazovatelnykh proektov
2019
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oai:doaj.org-article:e7933eb265644973b9b039eab213bba42021-12-02T07:58:09ZSuggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines2225-756X2227-129510.24224/2227-1295-2019-11-72-85https://doaj.org/article/e7933eb265644973b9b039eab213bba42019-11-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/1436https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295We study the language means of logically unreasoned speech impact on the recipient in advertising texts. The relevance of the issue of speech exposure for modern philology is due to technological progress, changing formats of exhortatory communication, research interest in a number of problems of linguistic pragmatics, as well as the formation of a relatively young direction in Russian science - suggestive linguistics. The empirical material of the study is international women's glossy fashion magazines, which are in demand in the domestic media market: “Vogue”, “ELLE”, “Harper’s Bazaar”, “Marie Claire”, “Glamor”, “InStyle”, “Cosmopolitan”. It is shown that a hidden effect on the female target audience with the aim of encouraging buying is provided by a combination of linguistic units of word-formation, lexical, morphological and syntactic levels: some prefix morphemes, certain groups of onyms, terminological vocabulary, abstract nouns and nouns with a “wide-valued” meaning, evaluative adjectives, imperative verbs, personal and possessive pronouns, quantitative-nominal phrases, emotional and interrogative sentences. The distinguished linguistic units explicate certain communicative strategies, create various psychological effects, activate prevailing stereotypes and replace logical argumentation with positive associations.O. A. SelemenevaTsentr nauchnykh i obrazovatelnykh proektovarticleinternational glossy magazineadvertising textunreasonable speech exposurecommunication strategylanguage unitsSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 11, Pp 72-85 (2019) |
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DOAJ |
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RU |
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international glossy magazine advertising text unreasonable speech exposure communication strategy language units Slavic languages. Baltic languages. Albanian languages PG1-9665 |
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international glossy magazine advertising text unreasonable speech exposure communication strategy language units Slavic languages. Baltic languages. Albanian languages PG1-9665 O. A. Selemeneva Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| description |
We study the language means of logically unreasoned speech impact on the recipient in advertising texts. The relevance of the issue of speech exposure for modern philology is due to technological progress, changing formats of exhortatory communication, research interest in a number of problems of linguistic pragmatics, as well as the formation of a relatively young direction in Russian science - suggestive linguistics. The empirical material of the study is international women's glossy fashion magazines, which are in demand in the domestic media market: “Vogue”, “ELLE”, “Harper’s Bazaar”, “Marie Claire”, “Glamor”, “InStyle”, “Cosmopolitan”. It is shown that a hidden effect on the female target audience with the aim of encouraging buying is provided by a combination of linguistic units of word-formation, lexical, morphological and syntactic levels: some prefix morphemes, certain groups of onyms, terminological vocabulary, abstract nouns and nouns with a “wide-valued” meaning, evaluative adjectives, imperative verbs, personal and possessive pronouns, quantitative-nominal phrases, emotional and interrogative sentences. The distinguished linguistic units explicate certain communicative strategies, create various psychological effects, activate prevailing stereotypes and replace logical argumentation with positive associations. |
| format |
article |
| author |
O. A. Selemeneva |
| author_facet |
O. A. Selemeneva |
| author_sort |
O. A. Selemeneva |
| title |
Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_short |
Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_full |
Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_fullStr |
Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_full_unstemmed |
Suggestive Potential of Language Units in Advertising Texts of International Women’s Glossy Fashion Magazines |
| title_sort |
suggestive potential of language units in advertising texts of international women’s glossy fashion magazines |
| publisher |
Tsentr nauchnykh i obrazovatelnykh proektov |
| publishDate |
2019 |
| url |
https://doaj.org/article/e7933eb265644973b9b039eab213bba4 |
| work_keys_str_mv |
AT oaselemeneva suggestivepotentialoflanguageunitsinadvertisingtextsofinternationalwomensglossyfashionmagazines |
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