Language Mixing in Creolized Glossy Magazine Advertisement Texts

The issue of enhancing the use of language code switching technique in modern creolized advertising texts is discussed in the article. The relevance of the chosen topic is due to the expansion of the areas of language interaction and the change in tactics for contacting the addressee of advertising...

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Autor principal: O. A. Selemeneva
Formato: article
Lenguaje:RU
Publicado: Tsentr nauchnykh i obrazovatelnykh proektov 2020
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Acceso en línea:https://doaj.org/article/e7a796d89ab441e2b9e1c84e944be7b0
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