The New Normal and Covid-19 in Serbia from February to May 2020.

The situation caused by the appearance of Covid-19 can be viewed as a critical event: typologically, it is an unprecedented event, which requires and shapes new forms of historical action hitherto unknown in the given context. Critical events serve as strong value and emotional landmarks in the cul...

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Autores principales:	Bojan Žikić, Mladen Stajić, Marko Pišev
Formato:	article
Lenguaje:	EN FR SR
Publicado:	University of Belgrade 2020
Materias:	social and cultural normalcy critical event rites of passage cultural cognition electronic / internet media Anthropology GN1-890
Acceso en línea:	https://doaj.org/article/e8d05b92fd7c455cba329dfc0638fd8b
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spelling	oai:doaj.org-article:e8d05b92fd7c455cba329dfc0638fd8b2021-12-02T14:34:18ZThe New Normal and Covid-19 in Serbia from February to May 2020.10.21301/eap.v15i4.10353-15892334-8801https://doaj.org/article/e8d05b92fd7c455cba329dfc0638fd8b2020-12-01T00:00:00Zhttps://eap-iea.org/index.php/eap/article/view/1091https://doaj.org/toc/0353-1589https://doaj.org/toc/2334-8801 The situation caused by the appearance of Covid-19 can be viewed as a critical event: typologically, it is an unprecedented event, which requires and shapes new forms of historical action hitherto unknown in the given context. Critical events serve as strong value and emotional landmarks in the cultural cognition of each social environment, and form the basis for a meaningful determination towards other events. Using material collected primarily from the online versions of electronic and printed media, we consider how the reality they presented is shaped through the news through the statements of politicians and medical doctors in Serbia. We trace how the narrative transformation of socio-cultural reality took place from the time before the of Covid-19 outbreak in our country to the time immediately after the lifting of the state of emergency declared due to that infection. The premise of all that is being done to tackle the infection is not a purpose in itself, but aims to enable a return to the life we were accustomed to before the outbreak of the epidemic. Covid-19 destabilizes our everyday life – a life that consists of work or study, use of free time, socializing etc. Such everyday life is a reference point of "normalcy". Socio-cultural normalcy refers to all that is understood as a normal and undisturbed course of everyday life. The appearance of Covid-19 gave rise to the notion of the "new normal", that is, a course of everyday life that is similar to normal, ordinary life, but with adherence to measures aimed at preventing the spread of infection by the authorities. In the paper we deal with the period that begins just before the outbreak of Covid-19 in our country, and ends with the period after the lifting of the state of emergency, to show the discursively produced picture of social reality in which the concept of the "new normal" serves as a cultural cognitive tool for understanding a situation in which one has to live with Covid-19 in order to one day be able to return to the way of life that existed before it. Bojan ŽikićMladen StajićMarko PiševUniversity of Belgradearticlesocial and cultural normalcycritical eventrites of passagecultural cognitionelectronic / internet mediaAnthropologyGN1-890ENFRSREtnoantropološki Problemi, Vol 15, Iss 4 (2020)
institution	DOAJ
collection	DOAJ
language	EN FR SR
topic	social and cultural normalcy critical event rites of passage cultural cognition electronic / internet media Anthropology GN1-890
spellingShingle	social and cultural normalcy critical event rites of passage cultural cognition electronic / internet media Anthropology GN1-890 Bojan Žikić Mladen Stajić Marko Pišev The New Normal and Covid-19 in Serbia from February to May 2020.
description	The situation caused by the appearance of Covid-19 can be viewed as a critical event: typologically, it is an unprecedented event, which requires and shapes new forms of historical action hitherto unknown in the given context. Critical events serve as strong value and emotional landmarks in the cultural cognition of each social environment, and form the basis for a meaningful determination towards other events. Using material collected primarily from the online versions of electronic and printed media, we consider how the reality they presented is shaped through the news through the statements of politicians and medical doctors in Serbia. We trace how the narrative transformation of socio-cultural reality took place from the time before the of Covid-19 outbreak in our country to the time immediately after the lifting of the state of emergency declared due to that infection. The premise of all that is being done to tackle the infection is not a purpose in itself, but aims to enable a return to the life we were accustomed to before the outbreak of the epidemic. Covid-19 destabilizes our everyday life – a life that consists of work or study, use of free time, socializing etc. Such everyday life is a reference point of "normalcy". Socio-cultural normalcy refers to all that is understood as a normal and undisturbed course of everyday life. The appearance of Covid-19 gave rise to the notion of the "new normal", that is, a course of everyday life that is similar to normal, ordinary life, but with adherence to measures aimed at preventing the spread of infection by the authorities. In the paper we deal with the period that begins just before the outbreak of Covid-19 in our country, and ends with the period after the lifting of the state of emergency, to show the discursively produced picture of social reality in which the concept of the "new normal" serves as a cultural cognitive tool for understanding a situation in which one has to live with Covid-19 in order to one day be able to return to the way of life that existed before it.
format	article
author	Bojan Žikić Mladen Stajić Marko Pišev
author_facet	Bojan Žikić Mladen Stajić Marko Pišev
author_sort	Bojan Žikić
title	The New Normal and Covid-19 in Serbia from February to May 2020.
title_short	The New Normal and Covid-19 in Serbia from February to May 2020.
title_full	The New Normal and Covid-19 in Serbia from February to May 2020.
title_fullStr	The New Normal and Covid-19 in Serbia from February to May 2020.
title_full_unstemmed	The New Normal and Covid-19 in Serbia from February to May 2020.
title_sort	new normal and covid-19 in serbia from february to may 2020.
publisher	University of Belgrade
publishDate	2020
url	https://doaj.org/article/e8d05b92fd7c455cba329dfc0638fd8b
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The New Normal and Covid-19 in Serbia from February to May 2020.

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