Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption

To tackle the problems of plastic pollution in the environment, the reduction of plastic consumption plays a major role. To initiate behavior changes in consumption patterns, the content and time point of interventions are key factors. Furthermore, current studies have outlined the effect of role mo...

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Autores principales:	Berend Barkela, Kristen Werling, Signe Elisa Filler, Lea Marie Heidbreder
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	plastic consumption window of opportunity behavior change intervention study Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/e8f039f2202045018a9cb8a19b5ae4b7
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spelling	oai:doaj.org-article:e8f039f2202045018a9cb8a19b5ae4b72021-11-11T19:30:46ZFasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption10.3390/su1321118072071-1050https://doaj.org/article/e8f039f2202045018a9cb8a19b5ae4b72021-10-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/21/11807https://doaj.org/toc/2071-1050To tackle the problems of plastic pollution in the environment, the reduction of plastic consumption plays a major role. To initiate behavior changes in consumption patterns, the content and time point of interventions are key factors. Furthermore, current studies have outlined the effect of role models on others’ behavior. Thus, this paper investigates the impact of role models in media reports on efficacy beliefs and consumption behavior using an intervention. Two online studies with quoted samples, in the fasting period Lent (Study 1: <i>n</i> = 656) and a random period (Study 2: <i>n</i> = 947), were conducted. Both studies included two measurement points to investigate the change in plastic consumption over time. In study 1 (during the Lent period), participants were divided into one experimental group that viewed a media report including information on the plastic problem and role-model-like behavior for reducing plastic consumption and one control group that viewed a media report including only information on the plastic problem. In study 2 (during a random period), an additional control group was added where participants did not view a media report at all. Results revealed that a decrease in plastic consumption during the fasting period could be found; however, a decrease in plastic consumption outside of the fasting period could not be found. Media reports that addressed plastic pollution and role models avoiding plastic had no relevant impact on participants’ efficacy beliefs or plastic consumption intention or behavior.Berend BarkelaKristen WerlingSigne Elisa FillerLea Marie HeidbrederMDPI AGarticleplastic consumptionwindow of opportunitybehavior changeintervention studyEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 11807, p 11807 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	plastic consumption window of opportunity behavior change intervention study Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	plastic consumption window of opportunity behavior change intervention study Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Berend Barkela Kristen Werling Signe Elisa Filler Lea Marie Heidbreder Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption
description	To tackle the problems of plastic pollution in the environment, the reduction of plastic consumption plays a major role. To initiate behavior changes in consumption patterns, the content and time point of interventions are key factors. Furthermore, current studies have outlined the effect of role models on others’ behavior. Thus, this paper investigates the impact of role models in media reports on efficacy beliefs and consumption behavior using an intervention. Two online studies with quoted samples, in the fasting period Lent (Study 1: <i>n</i> = 656) and a random period (Study 2: <i>n</i> = 947), were conducted. Both studies included two measurement points to investigate the change in plastic consumption over time. In study 1 (during the Lent period), participants were divided into one experimental group that viewed a media report including information on the plastic problem and role-model-like behavior for reducing plastic consumption and one control group that viewed a media report including only information on the plastic problem. In study 2 (during a random period), an additional control group was added where participants did not view a media report at all. Results revealed that a decrease in plastic consumption during the fasting period could be found; however, a decrease in plastic consumption outside of the fasting period could not be found. Media reports that addressed plastic pollution and role models avoiding plastic had no relevant impact on participants’ efficacy beliefs or plastic consumption intention or behavior.
format	article
author	Berend Barkela Kristen Werling Signe Elisa Filler Lea Marie Heidbreder
author_facet	Berend Barkela Kristen Werling Signe Elisa Filler Lea Marie Heidbreder
author_sort	Berend Barkela
title	Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption
title_short	Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption
title_full	Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption
title_fullStr	Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption
title_full_unstemmed	Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption
title_sort	fasting plastic—the role of media reports in a ‘window of opportunity’ to reduce plastic consumption
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/e8f039f2202045018a9cb8a19b5ae4b7
work_keys_str_mv	AT berendbarkela fastingplastictheroleofmediareportsinawindowofopportunitytoreduceplasticconsumption AT kristenwerling fastingplastictheroleofmediareportsinawindowofopportunitytoreduceplasticconsumption AT signeelisafiller fastingplastictheroleofmediareportsinawindowofopportunitytoreduceplasticconsumption AT leamarieheidbreder fastingplastictheroleofmediareportsinawindowofopportunitytoreduceplasticconsumption
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Fasting Plastic—The Role of Media Reports in a ‘Window of Opportunity’ to Reduce Plastic Consumption

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