Economia Criativa e Inovação Social: Uma Análise a Partir de uma Comunidade de Artesãos Cearenses

The Creative Economy (CE) gains strength by promoting competitive advantages through the creativity and cultural characteristics typical of a region. One of the areas of the Creative Economy is handicraft, recognized as a means of cultural and creative manifestation. Considering that this type of ec...

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Autores principales: Juliana Cristina Gallas, Alcineide Aguiar Pimenta, Claudio Reis Gonçalo, Renato Buchele Rodrigues
Formato: article
Lenguaje:PT
Publicado: Universidade Regional do Noroeste do Estado do Rio Grande do Sul 2019
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Acceso en línea:https://doi.org/10.21527/2237-6453.2019.49.176-190
https://doaj.org/article/e95ce4830ead4ceca6b7176b07a03ad1
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spelling oai:doaj.org-article:e95ce4830ead4ceca6b7176b07a03ad12021-11-11T15:16:10ZEconomia Criativa e Inovação Social: Uma Análise a Partir de uma Comunidade de Artesãos Cearenses1678-48552237-6453https://doi.org/10.21527/2237-6453.2019.49.176-190https://doaj.org/article/e95ce4830ead4ceca6b7176b07a03ad12019-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=75261084011https://doaj.org/toc/1678-4855https://doaj.org/toc/2237-6453The Creative Economy (CE) gains strength by promoting competitive advantages through the creativity and cultural characteristics typical of a region. One of the areas of the Creative Economy is handicraft, recognized as a means of cultural and creative manifestation. Considering that this type of economy is based on creative assets, which stimulate the generation of employment and income, the export of earnings and knowledge and promotes social inclusion, this work aims to analyze how the Creative Economy generates Social Innovation through crafts. A group of artisans from Ceará was defined as an object of empirical study. The methodology adopted was the case study, with interviews and direct observations. The community leader and an Sebrae analyst were interviewed. The results revealed that the Creative Economy is directly linked to the activities that implement creativity in their processes, making them a differentiated business model. The craftsmanship developed by this group has the participation of all artisans and the result is transformed into collective gains for the region. Based on the collected data, it was verified that the model of organization of the artisans qualifies as a creative business and generates Social Innovation for the community.Juliana Cristina GallasAlcineide Aguiar PimentaClaudio Reis GonçaloRenato Buchele RodriguesUniversidade Regional do Noroeste do Estado do Rio Grande do Sularticlecreative economysocial innovationcraftsEconomic growth, development, planningHD72-88PTDesenvolvimento em Questão, Vol 17, Iss 49, Pp 176-190 (2019)
institution DOAJ
collection DOAJ
language PT
topic creative economy
social innovation
crafts
Economic growth, development, planning
HD72-88
spellingShingle creative economy
social innovation
crafts
Economic growth, development, planning
HD72-88
Juliana Cristina Gallas
Alcineide Aguiar Pimenta
Claudio Reis Gonçalo
Renato Buchele Rodrigues
Economia Criativa e Inovação Social: Uma Análise a Partir de uma Comunidade de Artesãos Cearenses
description The Creative Economy (CE) gains strength by promoting competitive advantages through the creativity and cultural characteristics typical of a region. One of the areas of the Creative Economy is handicraft, recognized as a means of cultural and creative manifestation. Considering that this type of economy is based on creative assets, which stimulate the generation of employment and income, the export of earnings and knowledge and promotes social inclusion, this work aims to analyze how the Creative Economy generates Social Innovation through crafts. A group of artisans from Ceará was defined as an object of empirical study. The methodology adopted was the case study, with interviews and direct observations. The community leader and an Sebrae analyst were interviewed. The results revealed that the Creative Economy is directly linked to the activities that implement creativity in their processes, making them a differentiated business model. The craftsmanship developed by this group has the participation of all artisans and the result is transformed into collective gains for the region. Based on the collected data, it was verified that the model of organization of the artisans qualifies as a creative business and generates Social Innovation for the community.
format article
author Juliana Cristina Gallas
Alcineide Aguiar Pimenta
Claudio Reis Gonçalo
Renato Buchele Rodrigues
author_facet Juliana Cristina Gallas
Alcineide Aguiar Pimenta
Claudio Reis Gonçalo
Renato Buchele Rodrigues
author_sort Juliana Cristina Gallas
title Economia Criativa e Inovação Social: Uma Análise a Partir de uma Comunidade de Artesãos Cearenses
title_short Economia Criativa e Inovação Social: Uma Análise a Partir de uma Comunidade de Artesãos Cearenses
title_full Economia Criativa e Inovação Social: Uma Análise a Partir de uma Comunidade de Artesãos Cearenses
title_fullStr Economia Criativa e Inovação Social: Uma Análise a Partir de uma Comunidade de Artesãos Cearenses
title_full_unstemmed Economia Criativa e Inovação Social: Uma Análise a Partir de uma Comunidade de Artesãos Cearenses
title_sort economia criativa e inovação social: uma análise a partir de uma comunidade de artesãos cearenses
publisher Universidade Regional do Noroeste do Estado do Rio Grande do Sul
publishDate 2019
url https://doi.org/10.21527/2237-6453.2019.49.176-190
https://doaj.org/article/e95ce4830ead4ceca6b7176b07a03ad1
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