Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan

<p><em>The purpose of this study is to determine whether there is influence Promotion, Price and Quality Service to Customer Satisfaction at PT. Maxim Housewares Indonesia Medan. The result of this research is there is significant influence of Promotion to Consumer Satisfaction, The amou...

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Autor principal:	Bagus Handoko
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2017
Materias:	promotion, price, service quality, satisfaction Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/e97d3fecfc624fea8b974fb9862b1b22
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spelling	oai:doaj.org-article:e97d3fecfc624fea8b974fb9862b1b222021-11-05T05:03:35ZPengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan1693-76192580-417010.30596/jimb.v18i1.1098https://doaj.org/article/e97d3fecfc624fea8b974fb9862b1b222017-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1098https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p><em>The purpose of this study is to determine whether there is influence Promotion, Price and Quality Service to Customer Satisfaction at PT. Maxim Housewares Indonesia Medan. The result of this research is there is significant influence of Promotion to Consumer Satisfaction, The amount of influence of Promotion on Consumer Satisfaction is 20,9% There is significant influence of Price to Customer Satisfaction, the amount of influence Price to Customer Satisfaction is equal to 16,2% There is significant influence Quality service to consumer satisfaction, the amount of influence Quality of service to Customer Satisfaction is equal to 63.6% Promotion, Price and Quality of service together significant effect on Consumer Satisfaction at PT. Maxim Houseware Indonesia Medan, with the capability of Promotion, Price, and Quality of service to explain customer satisfaction is equal to 82,5% while the rest equal to 17,5% explained by another variable not included in this research model.</em></p>Bagus HandokoUniversitas Muhammadiyah Sumatera Utaraarticlepromotion, price, service quality, satisfactionManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 18, Iss 1, Pp 61-72 (2017)
institution	DOAJ
collection	DOAJ
language	ID
topic	promotion, price, service quality, satisfaction Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	promotion, price, service quality, satisfaction Management. Industrial management HD28-70 Business HF5001-6182 Bagus Handoko Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan
description	<p><em>The purpose of this study is to determine whether there is influence Promotion, Price and Quality Service to Customer Satisfaction at PT. Maxim Housewares Indonesia Medan. The result of this research is there is significant influence of Promotion to Consumer Satisfaction, The amount of influence of Promotion on Consumer Satisfaction is 20,9% There is significant influence of Price to Customer Satisfaction, the amount of influence Price to Customer Satisfaction is equal to 16,2% There is significant influence Quality service to consumer satisfaction, the amount of influence Quality of service to Customer Satisfaction is equal to 63.6% Promotion, Price and Quality of service together significant effect on Consumer Satisfaction at PT. Maxim Houseware Indonesia Medan, with the capability of Promotion, Price, and Quality of service to explain customer satisfaction is equal to 82,5% while the rest equal to 17,5% explained by another variable not included in this research model.</em></p>
format	article
author	Bagus Handoko
author_facet	Bagus Handoko
author_sort	Bagus Handoko
title	Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan
title_short	Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan
title_full	Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan
title_fullStr	Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan
title_full_unstemmed	Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan
title_sort	pengaruh promosi, harga dan kualitas pelayanan terhadap kepuasan konsumen pada titipan kilat jne medan
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2017
url	https://doaj.org/article/e97d3fecfc624fea8b974fb9862b1b22
work_keys_str_mv	AT bagushandoko pengaruhpromosihargadankualitaspelayananterhadapkepuasankonsumenpadatitipankilatjnemedan
_version_	1718444562042585088

Pengaruh Promosi, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Titipan Kilat JNE Medan

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