Hopes and reality: consumers’ purchase intention towards whitening cream
Abstract In contemporary Bangladeshi society, popularity, marriage, and status are weighed on a scale where the vital criterion is a fair complexion. Women are encouraged to use whitening cream in its colour-conscious culture. The present study identifies the factors that influence consumers’ purcha...
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| Auteurs principaux: | , |
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| Format: | article |
| Langue: | EN |
| Publié: |
SpringerOpen
2021
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| Sujets: | |
| Accès en ligne: | https://doaj.org/article/e97e17f4e8bd4ad99cde209d91d85a01 |
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