The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports

The second part of the article considers the main approaches and functions that characterize a modern sports management in Russia. To do this, we analyze areas of responsibility (area of expertise) of sports management entities in Russia, depending on their goals and functions they implement. The th...

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Autores principales: Alexander Vasilyevich Labudin, Amir Mukhtarovich Shamchalov
Formato: article
Lenguaje:EN
RU
Publicado: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018
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Acceso en línea:https://doaj.org/article/e98220380d95469fae478f0494e16423
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spelling oai:doaj.org-article:e98220380d95469fae478f0494e164232021-11-12T10:46:04ZThe Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports1726-11391816-859010.22394/1726-1139-2017-7-82-89https://doaj.org/article/e98220380d95469fae478f0494e164232018-04-01T00:00:00Zhttps://www.acjournal.ru/jour/article/view/619https://doaj.org/toc/1726-1139https://doaj.org/toc/1816-8590The second part of the article considers the main approaches and functions that characterize a modern sports management in Russia. To do this, we analyze areas of responsibility (area of expertise) of sports management entities in Russia, depending on their goals and functions they implement. The three approaches are highlighted in sports management: the one of organizations that implement social goals - mainly under state ownership; commercial approach of private companies seeking to generate revenues or spending of optimal advertising budgets, implemented through the use of marketing strategies; approach, which reflects the general principles of the activities of NGOs. Then the article describes aspirations of commercial companies in their relations with the public sector and its institutions, which are also typical for the field of sport as well as the functions that perform public authority executive agencies in charge in the field of sport in cooperation with sports business organizations. Certain promising opportunities for the development of sports management in Russia are analyzed.Alexander Vasilyevich LabudinAmir Mukhtarovich ShamchalovNorth-West institute of management of the Russian Presidential Academy of National Economy and Public Administration articlesportssports managementsports marketingsports businessmarketing strategiesPolitical institutions and public administration (General)JF20-2112ENRUУправленческое консультирование, Vol 0, Iss 7, Pp 82-89 (2018)
institution DOAJ
collection DOAJ
language EN
RU
topic sports
sports management
sports marketing
sports business
marketing strategies
Political institutions and public administration (General)
JF20-2112
spellingShingle sports
sports management
sports marketing
sports business
marketing strategies
Political institutions and public administration (General)
JF20-2112
Alexander Vasilyevich Labudin
Amir Mukhtarovich Shamchalov
The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
description The second part of the article considers the main approaches and functions that characterize a modern sports management in Russia. To do this, we analyze areas of responsibility (area of expertise) of sports management entities in Russia, depending on their goals and functions they implement. The three approaches are highlighted in sports management: the one of organizations that implement social goals - mainly under state ownership; commercial approach of private companies seeking to generate revenues or spending of optimal advertising budgets, implemented through the use of marketing strategies; approach, which reflects the general principles of the activities of NGOs. Then the article describes aspirations of commercial companies in their relations with the public sector and its institutions, which are also typical for the field of sport as well as the functions that perform public authority executive agencies in charge in the field of sport in cooperation with sports business organizations. Certain promising opportunities for the development of sports management in Russia are analyzed.
format article
author Alexander Vasilyevich Labudin
Amir Mukhtarovich Shamchalov
author_facet Alexander Vasilyevich Labudin
Amir Mukhtarovich Shamchalov
author_sort Alexander Vasilyevich Labudin
title The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_short The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_full The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_fullStr The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_full_unstemmed The Features of the Combination of Social and Economic Characteristics in a Modern Approach to Management of Sports
title_sort features of the combination of social and economic characteristics in a modern approach to management of sports
publisher North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
publishDate 2018
url https://doaj.org/article/e98220380d95469fae478f0494e16423
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