ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”

“Digital double” is a rapidly developing technology in recent years. The term “digital double” appeared a long time ago. For more than thirty years, digital doubles, as virtual representatives of real objects, have been used, in particular, in the space sphere. However, this technology became widely...

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Autores principales:	I. A. Rumyantseva, T. Yu. Krotenko, M. B. Zhernakova
Formato:	article
Lenguaje:	RU
Publicado:	Publishing House of the State University of Management 2020
Materias:	action behavior behavior models demotivation digital copying digital counterpart of the organization motivation resource model Sociology (General) HM401-1281 Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/e9b2e9f210c647dc8721643d73eb22a7
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spelling	oai:doaj.org-article:e9b2e9f210c647dc8721643d73eb22a72021-12-03T07:43:33ZASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”1816-42772686-841510.26425/1816-4277-2020-6-186-190https://doaj.org/article/e9b2e9f210c647dc8721643d73eb22a72020-08-01T00:00:00Zhttps://vestnik.guu.ru/jour/article/view/2285https://doaj.org/toc/1816-4277https://doaj.org/toc/2686-8415“Digital double” is a rapidly developing technology in recent years. The term “digital double” appeared a long time ago. For more than thirty years, digital doubles, as virtual representatives of real objects, have been used, in particular, in the space sphere. However, this technology became widely known at the time of the beginning of digitalization processes in order to activate the functioning and development of business. The article explores the possibility of using the resource model “Digital twin of an organization” to describe human behavior in specific situations. The probability of choosing an action is determined from a variety of alternatives, based on an assessment of the significance of perceived incentives and restrictions. When predicting human behavior, along with external incentives, internal motives for actions and actions should also be taken into account.I. A. RumyantsevaT. Yu. KrotenkoM. B. ZhernakovaPublishing House of the State University of Managementarticleactionbehaviorbehavior modelsdemotivationdigital copyingdigital counterpart of the organizationmotivationresource modelSociology (General)HM401-1281Economics as a scienceHB71-74RUВестник университета, Vol 0, Iss 6, Pp 186-190 (2020)
institution	DOAJ
collection	DOAJ
language	RU
topic	action behavior behavior models demotivation digital copying digital counterpart of the organization motivation resource model Sociology (General) HM401-1281 Economics as a science HB71-74
spellingShingle	action behavior behavior models demotivation digital copying digital counterpart of the organization motivation resource model Sociology (General) HM401-1281 Economics as a science HB71-74 I. A. Rumyantseva T. Yu. Krotenko M. B. Zhernakova ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”
description	“Digital double” is a rapidly developing technology in recent years. The term “digital double” appeared a long time ago. For more than thirty years, digital doubles, as virtual representatives of real objects, have been used, in particular, in the space sphere. However, this technology became widely known at the time of the beginning of digitalization processes in order to activate the functioning and development of business. The article explores the possibility of using the resource model “Digital twin of an organization” to describe human behavior in specific situations. The probability of choosing an action is determined from a variety of alternatives, based on an assessment of the significance of perceived incentives and restrictions. When predicting human behavior, along with external incentives, internal motives for actions and actions should also be taken into account.
format	article
author	I. A. Rumyantseva T. Yu. Krotenko M. B. Zhernakova
author_facet	I. A. Rumyantseva T. Yu. Krotenko M. B. Zhernakova
author_sort	I. A. Rumyantseva
title	ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”
title_short	ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”
title_full	ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”
title_fullStr	ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”
title_full_unstemmed	ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”
title_sort	assessment of employee motivation and demotivation as parameters of the “digital twin of an organizationʹs model”
publisher	Publishing House of the State University of Management
publishDate	2020
url	https://doaj.org/article/e9b2e9f210c647dc8721643d73eb22a7
work_keys_str_mv	AT iarumyantseva assessmentofemployeemotivationanddemotivationasparametersofthedigitaltwinofanorganizationʹsmodel AT tyukrotenko assessmentofemployeemotivationanddemotivationasparametersofthedigitaltwinofanorganizationʹsmodel AT mbzhernakova assessmentofemployeemotivationanddemotivationasparametersofthedigitaltwinofanorganizationʹsmodel
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ASSESSMENT OF EMPLOYEE MOTIVATION AND DEMOTIVATION AS PARAMETERS OF THE “DIGITAL TWIN OF AN ORGANIZATIONʹS MODEL”

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