Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat

Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develo...

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Autores principales:	Pertiwi Utami, Basrowi Basrowi
Formato:	article
Lenguaje:	EN ID
Publicado:	Fakultas Ekonomi dan Bisnis Islam 2021
Materias:	sharia marketing mix, strategy management, digital marketing, zakat Business HF5001-6182 Banking HG1501-3550
Acceso en línea:	https://doaj.org/article/e9bf339549fc462facda7b5c636a864b
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spelling	oai:doaj.org-article:e9bf339549fc462facda7b5c636a864b2021-11-22T10:14:15ZSharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat2714-55652714-779710.24090/mabsya.v3i1.4688https://doaj.org/article/e9bf339549fc462facda7b5c636a864b2021-05-01T00:00:00Zhttp://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/4688https://doaj.org/toc/2714-5565https://doaj.org/toc/2714-7797Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develop technology-based services. IT is one of the main focuses of the marketing strategy to increase muzaki's interest in distributing zakat through online zakat services. But in the middle of the community it seems that the presence of digital zakat services still requires a long process of obtaining 'postioning'. In addition, the use of technology must also be more careful, especially because of the negative impact it has. Sharia marketing mix offers strategy management based on sharia principles which in its development is dominated by contemporary fiqh studies. The research aims to provide a literature review on the collaboration of sharia marketing mix and digital marketing zakat. An interesting study considering there are still few studies that reveal a combination of both. Sharia marketing mix present offers management strategies that conventional marketing mix lacks. The results of the literature review state that sharia marketing mix has a special advantage in filtering the negative impact of the use of technology compared to the marketing mix which has been widely used by companies, financial institutions and non-banks.Pertiwi UtamiBasrowi BasrowiFakultas Ekonomi dan Bisnis Islamarticlesharia marketing mix, strategy management, digital marketing, zakatBusinessHF5001-6182BankingHG1501-3550ENIDMabsya, Vol 3, Iss 1, Pp 44-59 (2021)
institution	DOAJ
collection	DOAJ
language	EN ID
topic	sharia marketing mix, strategy management, digital marketing, zakat Business HF5001-6182 Banking HG1501-3550
spellingShingle	sharia marketing mix, strategy management, digital marketing, zakat Business HF5001-6182 Banking HG1501-3550 Pertiwi Utami Basrowi Basrowi Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat
description	Zakat institutions make a variety of new innovations and accelerations in terms of management strategies to improve zakat management. Getting support from Government Regulations and DSN MUI Fatwa regarding the use of IT is certainly a motivation for zakat institutions to increasingly actively develop technology-based services. IT is one of the main focuses of the marketing strategy to increase muzaki's interest in distributing zakat through online zakat services. But in the middle of the community it seems that the presence of digital zakat services still requires a long process of obtaining 'postioning'. In addition, the use of technology must also be more careful, especially because of the negative impact it has. Sharia marketing mix offers strategy management based on sharia principles which in its development is dominated by contemporary fiqh studies. The research aims to provide a literature review on the collaboration of sharia marketing mix and digital marketing zakat. An interesting study considering there are still few studies that reveal a combination of both. Sharia marketing mix present offers management strategies that conventional marketing mix lacks. The results of the literature review state that sharia marketing mix has a special advantage in filtering the negative impact of the use of technology compared to the marketing mix which has been widely used by companies, financial institutions and non-banks.
format	article
author	Pertiwi Utami Basrowi Basrowi
author_facet	Pertiwi Utami Basrowi Basrowi
author_sort	Pertiwi Utami
title	Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat
title_short	Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat
title_full	Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat
title_fullStr	Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat
title_full_unstemmed	Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat
title_sort	sharia marketing mix: a model of digital marketing management strategy of zakat
publisher	Fakultas Ekonomi dan Bisnis Islam
publishDate	2021
url	https://doaj.org/article/e9bf339549fc462facda7b5c636a864b
work_keys_str_mv	AT pertiwiutami shariamarketingmixamodelofdigitalmarketingmanagementstrategyofzakat AT basrowibasrowi shariamarketingmixamodelofdigitalmarketingmanagementstrategyofzakat
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Sharia Marketing Mix: A Model of Digital Marketing Management Strategy of Zakat

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