Specifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)

The article deals with the genre of advertising on the example of hunting texts extracted from specialized magazines of the second half of the 19th century. Such texts act as a source of interpretation of the hunting subculture in the national picture of the world. The analysis is carried out on the...

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Autores principales:	A. V. Lyapina, O. Yu. Vasilyeva
Formato:	article
Lenguaje:	RU
Publicado:	Tsentr nauchnykh i obrazovatelnykh proektov 2019
Materias:	“nature and hunting” magazine hunting subculture advertisement genre evolution secondary speech genre dichotomy of intentional attitude subject-addressee structure Slavic languages. Baltic languages. Albanian languages PG1-9665
Acceso en línea:	https://doaj.org/article/ea5767bd3cb443329e47bc6acc4b5a6f
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id	oai:doaj.org-article:ea5767bd3cb443329e47bc6acc4b5a6f
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spelling	oai:doaj.org-article:ea5767bd3cb443329e47bc6acc4b5a6f2021-12-02T07:58:07ZSpecifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)2225-756X2227-129510.24224/2227-1295-2019-4-43-59https://doaj.org/article/ea5767bd3cb443329e47bc6acc4b5a6f2019-04-01T00:00:00Zhttps://www.nauka-dialog.ru/jour/article/view/1193https://doaj.org/toc/2225-756Xhttps://doaj.org/toc/2227-1295The article deals with the genre of advertising on the example of hunting texts extracted from specialized magazines of the second half of the 19th century. Such texts act as a source of interpretation of the hunting subculture in the national picture of the world. The analysis is carried out on the basis of integration of historical-journalistic and linguistic-genre approaches. An attempt is made to trace the evolution of the advertisement genre in the history of the Russian language, as a result of which the advertisement is qualified as a “secondary speech genre.” A communicatively significant characteristic of the genre under consideration is proposed, which contains information about the main genre-forming parameters: intentions, addressee, addresser, structural features. The non-standard and heterogeneity of structural organization of the texts of advertisements about hunting is noted, as part of which the mandatory and variable components of the text structure are distinguished. It is established that one of the optional parameters of the structural organization of the text is an indication of the cost of goods, since advertisements’ authors rely primarily on their quality and prestige, demonstrate the beneficial and strong characteristics of the goods of the hunting sphere. The conclusion is made about the specifics of the language design of advertisements, which is characterized by the use of elements of a specialized terminology system, forms of superlative, means of evaluative vocabulary.A. V. LyapinaO. Yu. VasilyevaTsentr nauchnykh i obrazovatelnykh proektovarticle“nature and hunting” magazinehunting subcultureadvertisementgenre evolutionsecondary speech genredichotomy of intentional attitudesubject-addressee structureSlavic languages. Baltic languages. Albanian languagesPG1-9665RUНаучный диалог, Vol 0, Iss 4, Pp 43-59 (2019)
institution	DOAJ
collection	DOAJ
language	RU
topic	“nature and hunting” magazine hunting subculture advertisement genre evolution secondary speech genre dichotomy of intentional attitude subject-addressee structure Slavic languages. Baltic languages. Albanian languages PG1-9665
spellingShingle	“nature and hunting” magazine hunting subculture advertisement genre evolution secondary speech genre dichotomy of intentional attitude subject-addressee structure Slavic languages. Baltic languages. Albanian languages PG1-9665 A. V. Lyapina O. Yu. Vasilyeva Specifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)
description	The article deals with the genre of advertising on the example of hunting texts extracted from specialized magazines of the second half of the 19th century. Such texts act as a source of interpretation of the hunting subculture in the national picture of the world. The analysis is carried out on the basis of integration of historical-journalistic and linguistic-genre approaches. An attempt is made to trace the evolution of the advertisement genre in the history of the Russian language, as a result of which the advertisement is qualified as a “secondary speech genre.” A communicatively significant characteristic of the genre under consideration is proposed, which contains information about the main genre-forming parameters: intentions, addressee, addresser, structural features. The non-standard and heterogeneity of structural organization of the texts of advertisements about hunting is noted, as part of which the mandatory and variable components of the text structure are distinguished. It is established that one of the optional parameters of the structural organization of the text is an indication of the cost of goods, since advertisements’ authors rely primarily on their quality and prestige, demonstrate the beneficial and strong characteristics of the goods of the hunting sphere. The conclusion is made about the specifics of the language design of advertisements, which is characterized by the use of elements of a specialized terminology system, forms of superlative, means of evaluative vocabulary.
format	article
author	A. V. Lyapina O. Yu. Vasilyeva
author_facet	A. V. Lyapina O. Yu. Vasilyeva
author_sort	A. V. Lyapina
title	Specifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)
title_short	Specifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)
title_full	Specifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)
title_fullStr	Specifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)
title_full_unstemmed	Specifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)
title_sort	specifics of advertising communication in the second half of 19<sup>th</sup> century (by example of “nature and hunting” magazine)
publisher	Tsentr nauchnykh i obrazovatelnykh proektov
publishDate	2019
url	https://doaj.org/article/ea5767bd3cb443329e47bc6acc4b5a6f
work_keys_str_mv	AT avlyapina specificsofadvertisingcommunicationinthesecondhalfof19supthsupcenturybyexampleofnatureandhuntingmagazine AT oyuvasilyeva specificsofadvertisingcommunicationinthesecondhalfof19supthsupcenturybyexampleofnatureandhuntingmagazine
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Specifics of Advertising Communication in the Second Half of 19<sup>th</sup> Century (by Example of “Nature and Hunting” Magazine)

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