Honneth e o mercado brasileiro de consumo como instituição de reconhecimento

This text presents a sociological analysis of the theme of consumption as a sphere of “intersubjective freedom”. Informed by the “theory of justice as an analysis of society” as articulated by Axel Honneth, the author clarifies the extent to which the sphere of consumption, understood as a “subsyste...

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Autor principal:	Carlos Freitas
Formato:	article
Lenguaje:	PT
Publicado:	Universidade do Vale do Rio dos Sinos (UNISINOS) 2018
Materias:	social recognition sphere of consumption advertising and publicity in brazil Social Sciences H Social sciences (General) H1-99
Acceso en línea:	https://doaj.org/article/ea797cbfe9104cad9e4f92510f46311b
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spelling	oai:doaj.org-article:ea797cbfe9104cad9e4f92510f46311b2021-11-11T15:42:02ZHonneth e o mercado brasileiro de consumo como instituição de reconhecimento2177-622910.4013/csu.2018.54.3.08https://doaj.org/article/ea797cbfe9104cad9e4f92510f46311b2018-01-01T00:00:00Zhttp://www.redalyc.org/articulo.oa?id=93864666007https://doaj.org/toc/2177-6229This text presents a sociological analysis of the theme of consumption as a sphere of “intersubjective freedom”. Informed by the “theory of justice as an analysis of society” as articulated by Axel Honneth, the author clarifies the extent to which the sphere of consumption, understood as a “subsystem” of the economic market, may present itself (in its practices) as the realization of values socially institutionalized. For this, in the first moment, a systematic review of the literature is made that articulates the nexus between economy and morality, in the sphere of the consumption mediated by the market, in particular in the most current studies of Axel Honneth. Next, an examination of empirical situations of forms of intersubjective recognition in the sphere of market-mediated consumption is made. We highlight the recent visibility and affirmation of sexual and ethnic diversity in the advertising industry of the Brazilian consumer market. The empirical analysis relied exclusively on textual and audiovisual content linked to selected materials from advertising campaigns. In the end, it is desired to demonstrate the potential normative advances and controversies that surround the Brazilian market of consumer goods.Carlos FreitasUniversidade do Vale do Rio dos Sinos (UNISINOS)articlesocial recognitionsphere of consumptionadvertising and publicity in brazilSocial SciencesHSocial sciences (General)H1-99PTCiências Sociais Unisinos, Vol 54, Iss 3, Pp 358-368 (2018)
institution	DOAJ
collection	DOAJ
language	PT
topic	social recognition sphere of consumption advertising and publicity in brazil Social Sciences H Social sciences (General) H1-99
spellingShingle	social recognition sphere of consumption advertising and publicity in brazil Social Sciences H Social sciences (General) H1-99 Carlos Freitas Honneth e o mercado brasileiro de consumo como instituição de reconhecimento
description	This text presents a sociological analysis of the theme of consumption as a sphere of “intersubjective freedom”. Informed by the “theory of justice as an analysis of society” as articulated by Axel Honneth, the author clarifies the extent to which the sphere of consumption, understood as a “subsystem” of the economic market, may present itself (in its practices) as the realization of values socially institutionalized. For this, in the first moment, a systematic review of the literature is made that articulates the nexus between economy and morality, in the sphere of the consumption mediated by the market, in particular in the most current studies of Axel Honneth. Next, an examination of empirical situations of forms of intersubjective recognition in the sphere of market-mediated consumption is made. We highlight the recent visibility and affirmation of sexual and ethnic diversity in the advertising industry of the Brazilian consumer market. The empirical analysis relied exclusively on textual and audiovisual content linked to selected materials from advertising campaigns. In the end, it is desired to demonstrate the potential normative advances and controversies that surround the Brazilian market of consumer goods.
format	article
author	Carlos Freitas
author_facet	Carlos Freitas
author_sort	Carlos Freitas
title	Honneth e o mercado brasileiro de consumo como instituição de reconhecimento
title_short	Honneth e o mercado brasileiro de consumo como instituição de reconhecimento
title_full	Honneth e o mercado brasileiro de consumo como instituição de reconhecimento
title_fullStr	Honneth e o mercado brasileiro de consumo como instituição de reconhecimento
title_full_unstemmed	Honneth e o mercado brasileiro de consumo como instituição de reconhecimento
title_sort	honneth e o mercado brasileiro de consumo como instituição de reconhecimento
publisher	Universidade do Vale do Rio dos Sinos (UNISINOS)
publishDate	2018
url	https://doaj.org/article/ea797cbfe9104cad9e4f92510f46311b
work_keys_str_mv	AT carlosfreitas honnetheomercadobrasileirodeconsumocomoinstituicaodereconhecimento
_version_	1718434121123889152

Honneth e o mercado brasileiro de consumo como instituição de reconhecimento

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