ZMET-Analysis of Archetypes Among Students

The article provides findings of the research aiming at corroboration of the hypothesis that with the help of visual symbols it is possible to generate directed psycho-emotional conditions of spectators. The research was done in spring 2018 among students of the Russian Plekhanov University of Econo...

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Autores principales:	V. M. Kiselev, S. A. Afonsky, N. A. Zherebtsova
Formato:	article
Lenguaje:	RU
Publicado:	Plekhanov Russian University of Economics 2018
Materias:	archetypes visual images psycho-emotional conditions sociological survey mathematic and statistic analysis econometric modeling behavioral economics Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/ea979c72924842f5aaf998027dfaab1c
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id	oai:doaj.org-article:ea979c72924842f5aaf998027dfaab1c
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spelling	oai:doaj.org-article:ea979c72924842f5aaf998027dfaab1c2021-11-15T05:20:47ZZMET-Analysis of Archetypes Among Students2413-28292587-925110.21686/2413-2829-2018-6-89-102https://doaj.org/article/ea979c72924842f5aaf998027dfaab1c2018-12-01T00:00:00Zhttps://vest.rea.ru/jour/article/view/607https://doaj.org/toc/2413-2829https://doaj.org/toc/2587-9251The article provides findings of the research aiming at corroboration of the hypothesis that with the help of visual symbols it is possible to generate directed psycho-emotional conditions of spectators. The research was done in spring 2018 among students of the Russian Plekhanov University of Economics using the method of questionnaire survey. Respondents were surveyed by showing them a random raw of well-known visual images with the request to choose from the list of psycho-emotional conditions the unlimited number of their own associations. This methodology of survey can protect the results from deliberate distortion on the part of the respondent. Later statistic analysis of the questionnaire stage results was conducted in order to develop a probability model of archetypes' availability in the form of associations with high and medium degree of probability. During the analysis it was found out that 3 out of 7 images being tested have highly displayed archetypes in sub-conscious area of respondents' psyche and 4 - a medium display. At the same time only 2 out of 7 images being tested confirmed their archetypical associations, while 5 - pointed to changes in archetypical associations. Apart from that, it was found that all visual images being tested have got besides key psycho-emotional association a lot of side ones, in some cases they have a mirror character (good - bad). This econometric model can be used in visual channels of communication with applicants of the same age group as the respondents' group. The use of this model will provide an opportunity to generate the target psycho-emotional conditions of applicants to support their decision about the place of their education.V. M. KiselevS. A. AfonskyN. A. ZherebtsovaPlekhanov Russian University of Economicsarticlearchetypesvisual imagespsycho-emotional conditionssociological surveymathematic and statistic analysiseconometric modelingbehavioral economicsEconomics as a scienceHB71-74RUВестник Российского экономического университета имени Г. В. Плеханова, Vol 0, Iss 6, Pp 89-102 (2018)
institution	DOAJ
collection	DOAJ
language	RU
topic	archetypes visual images psycho-emotional conditions sociological survey mathematic and statistic analysis econometric modeling behavioral economics Economics as a science HB71-74
spellingShingle	archetypes visual images psycho-emotional conditions sociological survey mathematic and statistic analysis econometric modeling behavioral economics Economics as a science HB71-74 V. M. Kiselev S. A. Afonsky N. A. Zherebtsova ZMET-Analysis of Archetypes Among Students
description	The article provides findings of the research aiming at corroboration of the hypothesis that with the help of visual symbols it is possible to generate directed psycho-emotional conditions of spectators. The research was done in spring 2018 among students of the Russian Plekhanov University of Economics using the method of questionnaire survey. Respondents were surveyed by showing them a random raw of well-known visual images with the request to choose from the list of psycho-emotional conditions the unlimited number of their own associations. This methodology of survey can protect the results from deliberate distortion on the part of the respondent. Later statistic analysis of the questionnaire stage results was conducted in order to develop a probability model of archetypes' availability in the form of associations with high and medium degree of probability. During the analysis it was found out that 3 out of 7 images being tested have highly displayed archetypes in sub-conscious area of respondents' psyche and 4 - a medium display. At the same time only 2 out of 7 images being tested confirmed their archetypical associations, while 5 - pointed to changes in archetypical associations. Apart from that, it was found that all visual images being tested have got besides key psycho-emotional association a lot of side ones, in some cases they have a mirror character (good - bad). This econometric model can be used in visual channels of communication with applicants of the same age group as the respondents' group. The use of this model will provide an opportunity to generate the target psycho-emotional conditions of applicants to support their decision about the place of their education.
format	article
author	V. M. Kiselev S. A. Afonsky N. A. Zherebtsova
author_facet	V. M. Kiselev S. A. Afonsky N. A. Zherebtsova
author_sort	V. M. Kiselev
title	ZMET-Analysis of Archetypes Among Students
title_short	ZMET-Analysis of Archetypes Among Students
title_full	ZMET-Analysis of Archetypes Among Students
title_fullStr	ZMET-Analysis of Archetypes Among Students
title_full_unstemmed	ZMET-Analysis of Archetypes Among Students
title_sort	zmet-analysis of archetypes among students
publisher	Plekhanov Russian University of Economics
publishDate	2018
url	https://doaj.org/article/ea979c72924842f5aaf998027dfaab1c
work_keys_str_mv	AT vmkiselev zmetanalysisofarchetypesamongstudents AT saafonsky zmetanalysisofarchetypesamongstudents AT nazherebtsova zmetanalysisofarchetypesamongstudents
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ZMET-Analysis of Archetypes Among Students

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