Market orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives

<p>Globalization has intensified competition more so in markets, therefore companies have to strengthen and improve their competitive position to ensure survival. To this end, it is crucial, among other issues, to protect the interests of investors while caring for their customers. In the case...

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Autores principales:	Natalia Lajara-Camilleri, Ricardo J. Server Izquierdo
Formato:	article
Lenguaje:	EN ES
Publicado:	AECOOP Escuela de Estudios Cooperativos 2015
Materias:	cooperativas agroalimentarias factores de competitividad escala MARKOR análisis cluster ANOVA. Economics as a science HB71-74
Acceso en línea:	https://doaj.org/article/eac79538ebe245e8a4970d213dde1430
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spelling	oai:doaj.org-article:eac79538ebe245e8a4970d213dde14302021-11-12T13:14:37ZMarket orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives1135-66181885-803110.5209/rev_REVE.2016.v121.51305https://doaj.org/article/eac79538ebe245e8a4970d213dde14302015-09-01T00:00:00Zhttp://revistas.ucm.es/index.php/REVE/article/view/51305https://doaj.org/toc/1135-6618https://doaj.org/toc/1885-8031<p>Globalization has intensified competition more so in markets, therefore companies have to strengthen and improve their competitive position to ensure survival. To this end, it is crucial, among other issues, to protect the interests of investors while caring for their customers. In the case of cooperatives, this situation is reflected in their internal customers (members) and their external customers (markets). The approach to activities and the strategy to deal with this duality determines the degree of market orientation.</p><p>Studies related to market orientation in cooperatives are relatively scarce and have frequently been focused in federative cooperatives and very specific sectors.</p><p>The Spanish citrus sector is one of the most dynamic and developed in the agricultural productive context. Its vast marketing experience both in domestic and foreign markets makes the difference in the companies that deal in this subsector. This paper analyzes the position of Spanish citrus cooperatives in relation to market orientation as well as to management and strategy factors that can be related to it. A previously validated MARKOR scale is used on a 45 cooperative sample.</p><p>It also establishes a typology of citrus cooperatives based on competitive factors. It permits to deepen the knowledge that exists on this issue on social Economy organizations.</p><p>The results show a high degree of relationship between innovation, manager profile and the market knowledge in relation to the degree of market orientation.</p>Natalia Lajara-CamilleriRicardo J. Server IzquierdoAECOOP Escuela de Estudios Cooperativosarticlecooperativas agroalimentariasfactores de competitividadescala MARKORanálisis clusterANOVA.Economics as a scienceHB71-74ENESRevista de Estudios Cooperativos, Vol 121, Iss 0, Pp 145-172 (2015)
institution	DOAJ
collection	DOAJ
language	EN ES
topic	cooperativas agroalimentarias factores de competitividad escala MARKOR análisis cluster ANOVA. Economics as a science HB71-74
spellingShingle	cooperativas agroalimentarias factores de competitividad escala MARKOR análisis cluster ANOVA. Economics as a science HB71-74 Natalia Lajara-Camilleri Ricardo J. Server Izquierdo Market orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives
description	<p>Globalization has intensified competition more so in markets, therefore companies have to strengthen and improve their competitive position to ensure survival. To this end, it is crucial, among other issues, to protect the interests of investors while caring for their customers. In the case of cooperatives, this situation is reflected in their internal customers (members) and their external customers (markets). The approach to activities and the strategy to deal with this duality determines the degree of market orientation.</p><p>Studies related to market orientation in cooperatives are relatively scarce and have frequently been focused in federative cooperatives and very specific sectors.</p><p>The Spanish citrus sector is one of the most dynamic and developed in the agricultural productive context. Its vast marketing experience both in domestic and foreign markets makes the difference in the companies that deal in this subsector. This paper analyzes the position of Spanish citrus cooperatives in relation to market orientation as well as to management and strategy factors that can be related to it. A previously validated MARKOR scale is used on a 45 cooperative sample.</p><p>It also establishes a typology of citrus cooperatives based on competitive factors. It permits to deepen the knowledge that exists on this issue on social Economy organizations.</p><p>The results show a high degree of relationship between innovation, manager profile and the market knowledge in relation to the degree of market orientation.</p>
format	article
author	Natalia Lajara-Camilleri Ricardo J. Server Izquierdo
author_facet	Natalia Lajara-Camilleri Ricardo J. Server Izquierdo
author_sort	Natalia Lajara-Camilleri
title	Market orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives
title_short	Market orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives
title_full	Market orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives
title_fullStr	Market orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives
title_full_unstemmed	Market orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives
title_sort	market orientation and typology of agrifood cooperatives according to competitiveness. case-study of spanish citrus cooperatives
publisher	AECOOP Escuela de Estudios Cooperativos
publishDate	2015
url	https://doaj.org/article/eac79538ebe245e8a4970d213dde1430
work_keys_str_mv	AT natalialajaracamilleri marketorientationandtypologyofagrifoodcooperativesaccordingtocompetitivenesscasestudyofspanishcitruscooperatives AT ricardojserverizquierdo marketorientationandtypologyofagrifoodcooperativesaccordingtocompetitivenesscasestudyofspanishcitruscooperatives
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Market orientation and typology of agrifood cooperatives according to competitiveness. Case-study of Spanish citrus cooperatives

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