Brand «Sochi-2014» as a Tool of Modern Public Policy at the Federal and Regional Levels
The author identifies five criteria of the success of the brand as a political tool of modern public policy at all levels of government and considers their brand through the XXII Winter Olympic Games. Disclose specific examples the possibility of using this tool in politics.
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | article |
| Lenguaje: | EN RU |
| Publicado: |
Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)
2014
|
| Materias: | |
| Acceso en línea: | https://doaj.org/article/eaf7860cd1484a949d5a9abe1285ee08 |
| Etiquetas: |
Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
|
| Sumario: | The author identifies five criteria of the success of the brand as a political tool of modern public policy at all levels of government and considers their brand through the XXII Winter Olympic Games. Disclose specific examples the possibility of using this tool in politics. |
|---|