ONLINE PRICING FOR SMALL MEDIUM ENTERPRISES’ PRODUCTS IN THE EX-LOCALIZATION OF DOLLY SURABAYA

Numerous Small and Medium Enterprises (SMEs) do not have a basic method in pricing decisions. Many times, this decision comes up based on an intuitive probe instead of a detailed analysis. This could lead to marketing problems, which may result in disruptions of financial liquidity. This also applie...

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Autores principales: Ig. Jaka Mulyana, Ivan Gunawan, Dian Trihastuti, Yehezkiel Prakoso Putra Yunen, Dwi Agustin Nuriani Sirodj
Formato: article
Lenguaje:ID
Publicado: Diponegoro University 2021
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Acceso en línea:https://doaj.org/article/eb4a1519b47d438fa2c118ce239d41ff
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