The Role of Twitter in the WHO’s Fight against the Infodemic

The COVID-19 pandemic has far-reaching consequences in various fields. In addition to its health and economic impact, there are also social, cultural and informational impacts. Regarding the latter, the World Health Organization (WHO) flagged concerns about the infodemic at the beginning of 2020. Th...

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Autores principales:	Daniel Muñoz-Sastre, Luis Rodrigo-Martín, Isabel Rodrigo-Martín
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	infodemic COVID-19 vaccination Twitter World Health Organization Medicine R
Acceso en línea:	https://doaj.org/article/eb6b2a1b7228419294b498d02a584a83
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spelling	oai:doaj.org-article:eb6b2a1b7228419294b498d02a584a832021-11-25T17:50:06ZThe Role of Twitter in the WHO’s Fight against the Infodemic10.3390/ijerph1822119901660-46011661-7827https://doaj.org/article/eb6b2a1b7228419294b498d02a584a832021-11-01T00:00:00Zhttps://www.mdpi.com/1660-4601/18/22/11990https://doaj.org/toc/1661-7827https://doaj.org/toc/1660-4601The COVID-19 pandemic has far-reaching consequences in various fields. In addition to its health and economic impact, there are also social, cultural and informational impacts. Regarding the latter, the World Health Organization (WHO) flagged concerns about the infodemic at the beginning of 2020. The main objective of this paper is to explore how the WHO uses its Twitter profile to inform the population on vaccines against the coronavirus, thus preventing or mitigating misleading or false information both in the media and on social networks. This study analyzed 849 vaccine-related tweets posted by the WHO on its Twitter account from 9 November 2020 (when the 73rd World Health Assembly resumed) to 14 March 2021 (three months after the start of vaccination). In order to understand the data collected, these results were compared with the actions carried out by the WHO and with the information and debates throughout this period. The analysis shows that the WHO is decidedly committed to the use of these tools as a means to disseminate messages that provide the population with accurate and scientific information, as well as to combat mis- and disinformation about the SARS-CoV-2 vaccination process.Daniel Muñoz-SastreLuis Rodrigo-MartínIsabel Rodrigo-MartínMDPI AGarticleinfodemicCOVID-19vaccinationTwitterWorld Health OrganizationMedicineRENInternational Journal of Environmental Research and Public Health, Vol 18, Iss 11990, p 11990 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	infodemic COVID-19 vaccination Twitter World Health Organization Medicine R
spellingShingle	infodemic COVID-19 vaccination Twitter World Health Organization Medicine R Daniel Muñoz-Sastre Luis Rodrigo-Martín Isabel Rodrigo-Martín The Role of Twitter in the WHO’s Fight against the Infodemic
description	The COVID-19 pandemic has far-reaching consequences in various fields. In addition to its health and economic impact, there are also social, cultural and informational impacts. Regarding the latter, the World Health Organization (WHO) flagged concerns about the infodemic at the beginning of 2020. The main objective of this paper is to explore how the WHO uses its Twitter profile to inform the population on vaccines against the coronavirus, thus preventing or mitigating misleading or false information both in the media and on social networks. This study analyzed 849 vaccine-related tweets posted by the WHO on its Twitter account from 9 November 2020 (when the 73rd World Health Assembly resumed) to 14 March 2021 (three months after the start of vaccination). In order to understand the data collected, these results were compared with the actions carried out by the WHO and with the information and debates throughout this period. The analysis shows that the WHO is decidedly committed to the use of these tools as a means to disseminate messages that provide the population with accurate and scientific information, as well as to combat mis- and disinformation about the SARS-CoV-2 vaccination process.
format	article
author	Daniel Muñoz-Sastre Luis Rodrigo-Martín Isabel Rodrigo-Martín
author_facet	Daniel Muñoz-Sastre Luis Rodrigo-Martín Isabel Rodrigo-Martín
author_sort	Daniel Muñoz-Sastre
title	The Role of Twitter in the WHO’s Fight against the Infodemic
title_short	The Role of Twitter in the WHO’s Fight against the Infodemic
title_full	The Role of Twitter in the WHO’s Fight against the Infodemic
title_fullStr	The Role of Twitter in the WHO’s Fight against the Infodemic
title_full_unstemmed	The Role of Twitter in the WHO’s Fight against the Infodemic
title_sort	role of twitter in the who’s fight against the infodemic
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/eb6b2a1b7228419294b498d02a584a83
work_keys_str_mv	AT danielmunozsastre theroleoftwitterinthewhosfightagainsttheinfodemic AT luisrodrigomartin theroleoftwitterinthewhosfightagainsttheinfodemic AT isabelrodrigomartin theroleoftwitterinthewhosfightagainsttheinfodemic AT danielmunozsastre roleoftwitterinthewhosfightagainsttheinfodemic AT luisrodrigomartin roleoftwitterinthewhosfightagainsttheinfodemic AT isabelrodrigomartin roleoftwitterinthewhosfightagainsttheinfodemic
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The Role of Twitter in the WHO’s Fight against the Infodemic

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