Analyzing of User Attitudes Toward Intention to Use Social Media for Learning

The study has aimed to investigate the factors affecting university students’ attitude toward intention to use social media for learning. This study embraced a cross-sectional approach and gathered quantitative data via a Google form survey, which was collected by using social media platforms, from...

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Autores principales:	Deli Yuan, Muhammad Khalilur Rahman, Md. Abu Issa Gazi, Md. Atikur Rahaman, Mohammad Mainul Hossain, Shaharin Akter
Formato:	article
Lenguaje:	EN
Publicado:	SAGE Publishing 2021
Materias:	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
Acceso en línea:	https://doaj.org/article/eb6c591363424f0f883b2c528724f978
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id	oai:doaj.org-article:eb6c591363424f0f883b2c528724f978
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spelling	oai:doaj.org-article:eb6c591363424f0f883b2c528724f9782021-12-02T02:05:06ZAnalyzing of User Attitudes Toward Intention to Use Social Media for Learning2158-244010.1177/21582440211060784https://doaj.org/article/eb6c591363424f0f883b2c528724f9782021-11-01T00:00:00Zhttps://doi.org/10.1177/21582440211060784https://doaj.org/toc/2158-2440The study has aimed to investigate the factors affecting university students’ attitude toward intention to use social media for learning. This study embraced a cross-sectional approach and gathered quantitative data via a Google form survey, which was collected by using social media platforms, from a total of 720 respondents. The hypotheses were tested using the partial least squares (PLS) method. The study found that social media literacy, perceived ease of use, perceived behavioral control, and perceived risk has significant positive influence on users’ attitude to use social media, while ICT facility and perceived usefulness has no significant impact on attitude. Users’ attitude has a significant relationship with their intention to use social media for learning. The users’ attitude was also found to successfully mediate the relationship of social media literacy, perceived ease of use, perceived behavioral control, and perceived risk with intention to use social media. Social media literacy and perceived risk have been measured as an influential construct since it is unreasonable to anticipate the correlation between social media literacy and perceived risk dimensions in social media.Deli YuanMuhammad Khalilur RahmanMd. Abu Issa GaziMd. Atikur RahamanMohammad Mainul HossainShaharin AkterSAGE PublishingarticleHistory of scholarship and learning. The humanitiesAZ20-999Social SciencesHENSAGE Open, Vol 11 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	History of scholarship and learning. The humanities AZ20-999 Social Sciences H
spellingShingle	History of scholarship and learning. The humanities AZ20-999 Social Sciences H Deli Yuan Muhammad Khalilur Rahman Md. Abu Issa Gazi Md. Atikur Rahaman Mohammad Mainul Hossain Shaharin Akter Analyzing of User Attitudes Toward Intention to Use Social Media for Learning
description	The study has aimed to investigate the factors affecting university students’ attitude toward intention to use social media for learning. This study embraced a cross-sectional approach and gathered quantitative data via a Google form survey, which was collected by using social media platforms, from a total of 720 respondents. The hypotheses were tested using the partial least squares (PLS) method. The study found that social media literacy, perceived ease of use, perceived behavioral control, and perceived risk has significant positive influence on users’ attitude to use social media, while ICT facility and perceived usefulness has no significant impact on attitude. Users’ attitude has a significant relationship with their intention to use social media for learning. The users’ attitude was also found to successfully mediate the relationship of social media literacy, perceived ease of use, perceived behavioral control, and perceived risk with intention to use social media. Social media literacy and perceived risk have been measured as an influential construct since it is unreasonable to anticipate the correlation between social media literacy and perceived risk dimensions in social media.
format	article
author	Deli Yuan Muhammad Khalilur Rahman Md. Abu Issa Gazi Md. Atikur Rahaman Mohammad Mainul Hossain Shaharin Akter
author_facet	Deli Yuan Muhammad Khalilur Rahman Md. Abu Issa Gazi Md. Atikur Rahaman Mohammad Mainul Hossain Shaharin Akter
author_sort	Deli Yuan
title	Analyzing of User Attitudes Toward Intention to Use Social Media for Learning
title_short	Analyzing of User Attitudes Toward Intention to Use Social Media for Learning
title_full	Analyzing of User Attitudes Toward Intention to Use Social Media for Learning
title_fullStr	Analyzing of User Attitudes Toward Intention to Use Social Media for Learning
title_full_unstemmed	Analyzing of User Attitudes Toward Intention to Use Social Media for Learning
title_sort	analyzing of user attitudes toward intention to use social media for learning
publisher	SAGE Publishing
publishDate	2021
url	https://doaj.org/article/eb6c591363424f0f883b2c528724f978
work_keys_str_mv	AT deliyuan analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT muhammadkhalilurrahman analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT mdabuissagazi analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT mdatikurrahaman analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT mohammadmainulhossain analyzingofuserattitudestowardintentiontousesocialmediaforlearning AT shaharinakter analyzingofuserattitudestowardintentiontousesocialmediaforlearning
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Analyzing of User Attitudes Toward Intention to Use Social Media for Learning

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