Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt

Food marketing of products high in fat, sugar and salt (HFSS), including television advertising, is one of the environmental factors considered as a contributor to the obesity epidemic. The main objective of this study was to quantify the exposure of French children and adolescents to television adv...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autores principales:	Hélène Escalon, Didier Courbet, Chantal Julia, Bernard Srour, Serge Hercberg, Anne-Juliette Serry
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	food marketing food advertising children Nutri-Score television low nutritional quality Nutrition. Foods and food supply TX341-641
Acceso en línea:	https://doaj.org/article/ebab3f2598174df294eb84df871f9c03
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

id	oai:doaj.org-article:ebab3f2598174df294eb84df871f9c03
record_format	dspace
spelling	oai:doaj.org-article:ebab3f2598174df294eb84df871f9c032021-11-25T18:33:39ZExposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt10.3390/nu131137412072-6643https://doaj.org/article/ebab3f2598174df294eb84df871f9c032021-10-01T00:00:00Zhttps://www.mdpi.com/2072-6643/13/11/3741https://doaj.org/toc/2072-6643Food marketing of products high in fat, sugar and salt (HFSS), including television advertising, is one of the environmental factors considered as a contributor to the obesity epidemic. The main objective of this study was to quantify the exposure of French children and adolescents to television advertisements for HFSS products. TV food advertisements broadcast in 2018 were categorized according to the Nutri-Score of the advertised products. These advertisements, identified according to the days and times of broadcast, were cross-referenced with audience data for 4- to 12-year-olds and 13- to 17-year-olds. More than 50% of food advertisements seen on television by children and adolescents concerned HFSS products, identified as classified as Nutri-Score D and E. In addition, half of advertisements for D and E Nutri-Score products were seen by children and adolescents in the evening during peak viewing hours, when more than 20% of both age groups watched television. On the other hand, during the same viewing hours, the percentage of children and adolescents who watched youth programs, the only programs subject to an advertising ban, was very low (<2%). These results show that the relevance of regulating advertising at times when the television audience of children and adolescents is the highest and not targeted at youth programs, in order to reduce their exposure to advertising for products of low nutritional quality.Hélène EscalonDidier CourbetChantal JuliaBernard SrourSerge HercbergAnne-Juliette SerryMDPI AGarticlefood marketingfood advertisingchildrenNutri-Scoretelevisionlow nutritional qualityNutrition. Foods and food supplyTX341-641ENNutrients, Vol 13, Iss 3741, p 3741 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	food marketing food advertising children Nutri-Score television low nutritional quality Nutrition. Foods and food supply TX341-641
spellingShingle	food marketing food advertising children Nutri-Score television low nutritional quality Nutrition. Foods and food supply TX341-641 Hélène Escalon Didier Courbet Chantal Julia Bernard Srour Serge Hercberg Anne-Juliette Serry Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt
description	Food marketing of products high in fat, sugar and salt (HFSS), including television advertising, is one of the environmental factors considered as a contributor to the obesity epidemic. The main objective of this study was to quantify the exposure of French children and adolescents to television advertisements for HFSS products. TV food advertisements broadcast in 2018 were categorized according to the Nutri-Score of the advertised products. These advertisements, identified according to the days and times of broadcast, were cross-referenced with audience data for 4- to 12-year-olds and 13- to 17-year-olds. More than 50% of food advertisements seen on television by children and adolescents concerned HFSS products, identified as classified as Nutri-Score D and E. In addition, half of advertisements for D and E Nutri-Score products were seen by children and adolescents in the evening during peak viewing hours, when more than 20% of both age groups watched television. On the other hand, during the same viewing hours, the percentage of children and adolescents who watched youth programs, the only programs subject to an advertising ban, was very low (<2%). These results show that the relevance of regulating advertising at times when the television audience of children and adolescents is the highest and not targeted at youth programs, in order to reduce their exposure to advertising for products of low nutritional quality.
format	article
author	Hélène Escalon Didier Courbet Chantal Julia Bernard Srour Serge Hercberg Anne-Juliette Serry
author_facet	Hélène Escalon Didier Courbet Chantal Julia Bernard Srour Serge Hercberg Anne-Juliette Serry
author_sort	Hélène Escalon
title	Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt
title_short	Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt
title_full	Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt
title_fullStr	Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt
title_full_unstemmed	Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt
title_sort	exposure of french children and adolescents to advertising for foods high in fat, sugar or salt
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/ebab3f2598174df294eb84df871f9c03
work_keys_str_mv	AT heleneescalon exposureoffrenchchildrenandadolescentstoadvertisingforfoodshighinfatsugarorsalt AT didiercourbet exposureoffrenchchildrenandadolescentstoadvertisingforfoodshighinfatsugarorsalt AT chantaljulia exposureoffrenchchildrenandadolescentstoadvertisingforfoodshighinfatsugarorsalt AT bernardsrour exposureoffrenchchildrenandadolescentstoadvertisingforfoodshighinfatsugarorsalt AT sergehercberg exposureoffrenchchildrenandadolescentstoadvertisingforfoodshighinfatsugarorsalt AT annejulietteserry exposureoffrenchchildrenandadolescentstoadvertisingforfoodshighinfatsugarorsalt
_version_	1718410986995580928

Exposure of French Children and Adolescents to Advertising for Foods High in Fat, Sugar or Salt

Ejemplares similares