The importance of eco-labels certifications and ICT in the promotion of sustainable tourism

Introduction: In an era of increasing environmental problems, the sustainable conduct of tourism enterprises, particularly in rural tourism, is now of central importance. A good part of the market tends to look for an environmentally friendly and socially responsible enterprise. Hence, information...

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Autor principal:	Lúcia Pato
Formato:	article
Lenguaje:	EN PT
Publicado:	Instituto Politécnico de Viseu 2020
Materias:	rural tourism sustainability ICT customer orientation Special aspects of education LC8-6691 Public aspects of medicine RA1-1270
Acceso en línea:	https://doaj.org/article/ebdd7fae0a384b64918523d35cd7f5a1
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spelling	oai:doaj.org-article:ebdd7fae0a384b64918523d35cd7f5a12021-12-02T15:55:49ZThe importance of eco-labels certifications and ICT in the promotion of sustainable tourism10.29352/mill0205e.37.002420873-30151647-662Xhttps://doaj.org/article/ebdd7fae0a384b64918523d35cd7f5a12020-06-01T00:00:00Zhttps://revistas.rcaap.pt/millenium/article/view/17926https://doaj.org/toc/0873-3015https://doaj.org/toc/1647-662X Introduction: In an era of increasing environmental problems, the sustainable conduct of tourism enterprises, particularly in rural tourism, is now of central importance. A good part of the market tends to look for an environmentally friendly and socially responsible enterprise. Hence, information and communication technologies (ICT) are fundamental for the transmission of these principles. Indeed, not only promoters but also e-commerce companies in the field of travel are aware of this reality and need, trying to skillfully communicate their respective sustainable tourism offer. A notable example that highlights the importance of environmental and social sustainability and the value of using information and communication technologies (ICT) is located in the Viseu Dão-Lafões Region (RVDL), more precisely in one of the most interior communities of the region. Objetives: Taking as a unit of analysis a rural tourism enterprise in VDLR, the purpose of this study is to explore the importance of sustainability strategies and ICT for delivery and promotion of the touristic product. Methods: In order to allow a deeper analysis, a case study methodology is used. In addition to a semi-structured interview with the entrepreneur of the unit, it was observed and analyzed the web page of the unit and other electronic documents. Results: In the genesis and development of this enterprise there was always a concern with the environment and with the community. Hence, the enterprise is in a process of certification by Biosphere and Green Key. Whether it is in the development and updating of the web page, social networks, response to evaluations on TripAdvisor / Booking and updating channels of disclosure when reservations are made, the promotion / communication of the most sustainable tourism offer through ICT, occupies the majority of the time that the promoter dedicates to the enterprise. Conclusions: The existence of an environmental conduct by the rural tourism enterprise, and the communication of this conduct, is assumed as a fundamental ingredient for the success of the tourist activity of the enterprise. Moreover, it is fundamental for the attraction of a new tourist more concerned with environmental issues. Lúcia PatoInstituto Politécnico de Viseuarticlerural tourismsustainabilityICTcustomer orientationSpecial aspects of educationLC8-6691Public aspects of medicineRA1-1270ENPTMillenium, Vol 2, Iss 5e (2020)
institution	DOAJ
collection	DOAJ
language	EN PT
topic	rural tourism sustainability ICT customer orientation Special aspects of education LC8-6691 Public aspects of medicine RA1-1270
spellingShingle	rural tourism sustainability ICT customer orientation Special aspects of education LC8-6691 Public aspects of medicine RA1-1270 Lúcia Pato The importance of eco-labels certifications and ICT in the promotion of sustainable tourism
description	Introduction: In an era of increasing environmental problems, the sustainable conduct of tourism enterprises, particularly in rural tourism, is now of central importance. A good part of the market tends to look for an environmentally friendly and socially responsible enterprise. Hence, information and communication technologies (ICT) are fundamental for the transmission of these principles. Indeed, not only promoters but also e-commerce companies in the field of travel are aware of this reality and need, trying to skillfully communicate their respective sustainable tourism offer. A notable example that highlights the importance of environmental and social sustainability and the value of using information and communication technologies (ICT) is located in the Viseu Dão-Lafões Region (RVDL), more precisely in one of the most interior communities of the region. Objetives: Taking as a unit of analysis a rural tourism enterprise in VDLR, the purpose of this study is to explore the importance of sustainability strategies and ICT for delivery and promotion of the touristic product. Methods: In order to allow a deeper analysis, a case study methodology is used. In addition to a semi-structured interview with the entrepreneur of the unit, it was observed and analyzed the web page of the unit and other electronic documents. Results: In the genesis and development of this enterprise there was always a concern with the environment and with the community. Hence, the enterprise is in a process of certification by Biosphere and Green Key. Whether it is in the development and updating of the web page, social networks, response to evaluations on TripAdvisor / Booking and updating channels of disclosure when reservations are made, the promotion / communication of the most sustainable tourism offer through ICT, occupies the majority of the time that the promoter dedicates to the enterprise. Conclusions: The existence of an environmental conduct by the rural tourism enterprise, and the communication of this conduct, is assumed as a fundamental ingredient for the success of the tourist activity of the enterprise. Moreover, it is fundamental for the attraction of a new tourist more concerned with environmental issues.
format	article
author	Lúcia Pato
author_facet	Lúcia Pato
author_sort	Lúcia Pato
title	The importance of eco-labels certifications and ICT in the promotion of sustainable tourism
title_short	The importance of eco-labels certifications and ICT in the promotion of sustainable tourism
title_full	The importance of eco-labels certifications and ICT in the promotion of sustainable tourism
title_fullStr	The importance of eco-labels certifications and ICT in the promotion of sustainable tourism
title_full_unstemmed	The importance of eco-labels certifications and ICT in the promotion of sustainable tourism
title_sort	importance of eco-labels certifications and ict in the promotion of sustainable tourism
publisher	Instituto Politécnico de Viseu
publishDate	2020
url	https://doaj.org/article/ebdd7fae0a384b64918523d35cd7f5a1
work_keys_str_mv	AT luciapato theimportanceofecolabelscertificationsandictinthepromotionofsustainabletourism AT luciapato importanceofecolabelscertificationsandictinthepromotionofsustainabletourism
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The importance of eco-labels certifications and ICT in the promotion of sustainable tourism

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