A university crisis provoked by an online class: a communications case study on a social media turbulence

In 2020, a Latin American university with a Catholic ethos suffered a crisis when the content of an online class on bioethics regarding homosexuality was posted on Twitter. This communications case study – in which names have been altered to protect confidentiality – describes the objective and subj...

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Autores principales: Yago de la Cierva, Samanta Rico Méndez, Paulina Guzik
Formato: article
Lenguaje:EN
ES
Publicado: Taylor & Francis Group 2021
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Acceso en línea:https://doaj.org/article/ec0c84ecb83c4823839f8dc5dfa7c1b3
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spelling oai:doaj.org-article:ec0c84ecb83c4823839f8dc5dfa7c1b32021-11-11T14:23:43ZA university crisis provoked by an online class: a communications case study on a social media turbulence2375-32342375-324210.1080/23753234.2021.1967177https://doaj.org/article/ec0c84ecb83c4823839f8dc5dfa7c1b32021-07-01T00:00:00Zhttp://dx.doi.org/10.1080/23753234.2021.1967177https://doaj.org/toc/2375-3234https://doaj.org/toc/2375-3242In 2020, a Latin American university with a Catholic ethos suffered a crisis when the content of an online class on bioethics regarding homosexuality was posted on Twitter. This communications case study – in which names have been altered to protect confidentiality – describes the objective and subjective circumstances of the case, how the problem evolved, how different stakeholders reacted, and what the University did in order to cope with the crisis. It also narrates what the University did in the post-crisis period to prevent something similar from happening again. The study concludes with a brief analysis of the main takeaways that this case could offer to University authorities and, in general, to managers and communicators in Church-related institutions.Yago de la CiervaSamanta Rico MéndezPaulina GuzikTaylor & Francis Grouparticleuniversitycrisis managementsocial mediabioethicshomosexualitycatholic churchChristianityBR1-1725ENESChurch, Communication and Culture, Vol 6, Iss 2, Pp 327-359 (2021)
institution DOAJ
collection DOAJ
language EN
ES
topic university
crisis management
social media
bioethics
homosexuality
catholic church
Christianity
BR1-1725
spellingShingle university
crisis management
social media
bioethics
homosexuality
catholic church
Christianity
BR1-1725
Yago de la Cierva
Samanta Rico Méndez
Paulina Guzik
A university crisis provoked by an online class: a communications case study on a social media turbulence
description In 2020, a Latin American university with a Catholic ethos suffered a crisis when the content of an online class on bioethics regarding homosexuality was posted on Twitter. This communications case study – in which names have been altered to protect confidentiality – describes the objective and subjective circumstances of the case, how the problem evolved, how different stakeholders reacted, and what the University did in order to cope with the crisis. It also narrates what the University did in the post-crisis period to prevent something similar from happening again. The study concludes with a brief analysis of the main takeaways that this case could offer to University authorities and, in general, to managers and communicators in Church-related institutions.
format article
author Yago de la Cierva
Samanta Rico Méndez
Paulina Guzik
author_facet Yago de la Cierva
Samanta Rico Méndez
Paulina Guzik
author_sort Yago de la Cierva
title A university crisis provoked by an online class: a communications case study on a social media turbulence
title_short A university crisis provoked by an online class: a communications case study on a social media turbulence
title_full A university crisis provoked by an online class: a communications case study on a social media turbulence
title_fullStr A university crisis provoked by an online class: a communications case study on a social media turbulence
title_full_unstemmed A university crisis provoked by an online class: a communications case study on a social media turbulence
title_sort university crisis provoked by an online class: a communications case study on a social media turbulence
publisher Taylor & Francis Group
publishDate 2021
url https://doaj.org/article/ec0c84ecb83c4823839f8dc5dfa7c1b3
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