A university crisis provoked by an online class: a communications case study on a social media turbulence
In 2020, a Latin American university with a Catholic ethos suffered a crisis when the content of an online class on bioethics regarding homosexuality was posted on Twitter. This communications case study – in which names have been altered to protect confidentiality – describes the objective and subj...
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Taylor & Francis Group
2021
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oai:doaj.org-article:ec0c84ecb83c4823839f8dc5dfa7c1b32021-11-11T14:23:43ZA university crisis provoked by an online class: a communications case study on a social media turbulence2375-32342375-324210.1080/23753234.2021.1967177https://doaj.org/article/ec0c84ecb83c4823839f8dc5dfa7c1b32021-07-01T00:00:00Zhttp://dx.doi.org/10.1080/23753234.2021.1967177https://doaj.org/toc/2375-3234https://doaj.org/toc/2375-3242In 2020, a Latin American university with a Catholic ethos suffered a crisis when the content of an online class on bioethics regarding homosexuality was posted on Twitter. This communications case study – in which names have been altered to protect confidentiality – describes the objective and subjective circumstances of the case, how the problem evolved, how different stakeholders reacted, and what the University did in order to cope with the crisis. It also narrates what the University did in the post-crisis period to prevent something similar from happening again. The study concludes with a brief analysis of the main takeaways that this case could offer to University authorities and, in general, to managers and communicators in Church-related institutions.Yago de la CiervaSamanta Rico MéndezPaulina GuzikTaylor & Francis Grouparticleuniversitycrisis managementsocial mediabioethicshomosexualitycatholic churchChristianityBR1-1725ENESChurch, Communication and Culture, Vol 6, Iss 2, Pp 327-359 (2021) |
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university crisis management social media bioethics homosexuality catholic church Christianity BR1-1725 |
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university crisis management social media bioethics homosexuality catholic church Christianity BR1-1725 Yago de la Cierva Samanta Rico Méndez Paulina Guzik A university crisis provoked by an online class: a communications case study on a social media turbulence |
description |
In 2020, a Latin American university with a Catholic ethos suffered a crisis when the content of an online class on bioethics regarding homosexuality was posted on Twitter. This communications case study – in which names have been altered to protect confidentiality – describes the objective and subjective circumstances of the case, how the problem evolved, how different stakeholders reacted, and what the University did in order to cope with the crisis. It also narrates what the University did in the post-crisis period to prevent something similar from happening again. The study concludes with a brief analysis of the main takeaways that this case could offer to University authorities and, in general, to managers and communicators in Church-related institutions. |
format |
article |
author |
Yago de la Cierva Samanta Rico Méndez Paulina Guzik |
author_facet |
Yago de la Cierva Samanta Rico Méndez Paulina Guzik |
author_sort |
Yago de la Cierva |
title |
A university crisis provoked by an online class: a communications case study on a social media turbulence |
title_short |
A university crisis provoked by an online class: a communications case study on a social media turbulence |
title_full |
A university crisis provoked by an online class: a communications case study on a social media turbulence |
title_fullStr |
A university crisis provoked by an online class: a communications case study on a social media turbulence |
title_full_unstemmed |
A university crisis provoked by an online class: a communications case study on a social media turbulence |
title_sort |
university crisis provoked by an online class: a communications case study on a social media turbulence |
publisher |
Taylor & Francis Group |
publishDate |
2021 |
url |
https://doaj.org/article/ec0c84ecb83c4823839f8dc5dfa7c1b3 |
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