Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM
<p>This study was conducted with the aim of analyzing the effect of <em>Salesperson</em> <em>performance</em> and <em>Salesperson</em> intelligence on the competitive advantage of sustainable Reog handicraft SMEs in East Java. In this study, we will examine...
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| Formato: | article |
| Lenguaje: | ID |
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Universitas Muhammadiyah Sumatera Utara
2021
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| Acceso en línea: | https://doaj.org/article/ec3317bc08964927bf245ff94e6613f7 |
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| Sumario: | <p>This study was conducted with the aim of analyzing the effect of <em>Salesperson</em> <em>performance</em> and <em>Salesperson</em> intelligence on the competitive advantage of sustainable Reog handicraft SMEs in East Java. In this study, we will examine the influence of <em>Salesperson</em> intelligence and <em>Salesperson</em> <em>performance</em> in increasing sustainable competitive advantage in Reog handicraft SMEs. This study uses SMEs Reog Crafts in East Java as the research sample. This study uses multiple linear regression analysis on the first substructure and uses simple linear regression analysis on the second substructure. The results of this study found that Innate intelligence, Technology Intelligence, and Emotional Intellectual have a positive and significant influence on <em>Salesperson</em> <em>Performance</em>. In the second substructure test, it was found that <em>Salesperson</em> <em>Performance</em> had a positive and significant effect on SMEs Sustainable Competitive Advantage.</p> |
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