Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM

This study was conducted with the aim of analyzing the effect of Salesperson performance and Salesperson intelligence on the competitive advantage of sustainable Reog handicraft SMEs in East Java. In this study, we will examine...

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Autores principales:	Adi Santoso, Naning Kristiyana, Wahna Widhianingrum
Formato:	article
Lenguaje:	ID
Publicado:	Universitas Muhammadiyah Sumatera Utara 2021
Materias:	innate intelligence, technology intelligence, emotional intellectual, salesperson performance, sustainable competitive advantage Management. Industrial management HD28-70 Business HF5001-6182
Acceso en línea:	https://doaj.org/article/ec3317bc08964927bf245ff94e6613f7
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spelling	oai:doaj.org-article:ec3317bc08964927bf245ff94e6613f72021-11-05T05:03:36ZKinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM1693-76192580-417010.30596/jimb.v22i2.7515https://doaj.org/article/ec3317bc08964927bf245ff94e6613f72021-04-01T00:00:00Zhttp://jurnal.umsu.ac.id/index.php/mbisnis/article/view/7515https://doaj.org/toc/1693-7619https://doaj.org/toc/2580-4170<p>This study was conducted with the aim of analyzing the effect of <em>Salesperson</em> <em>performance</em> and <em>Salesperson</em> intelligence on the competitive advantage of sustainable Reog handicraft SMEs in East Java. In this study, we will examine the influence of <em>Salesperson</em> intelligence and <em>Salesperson</em> <em>performance</em> in increasing sustainable competitive advantage in Reog handicraft SMEs. This study uses SMEs Reog Crafts in East Java as the research sample. This study uses multiple linear regression analysis on the first substructure and uses simple linear regression analysis on the second substructure. The results of this study found that Innate intelligence, Technology Intelligence, and Emotional Intellectual have a positive and significant influence on <em>Salesperson</em> <em>Performance</em>. In the second substructure test, it was found that <em>Salesperson</em> <em>Performance</em> had a positive and significant effect on SMEs Sustainable Competitive Advantage.</p>Adi SantosoNaning KristiyanaWahna WidhianingrumUniversitas Muhammadiyah Sumatera Utaraarticleinnate intelligence, technology intelligence, emotional intellectual, salesperson performance, sustainable competitive advantageManagement. Industrial managementHD28-70BusinessHF5001-6182IDJurnal Ilmiah Manajemen dan Bisnis, Vol 22, Iss 2, Pp 178-191 (2021)
institution	DOAJ
collection	DOAJ
language	ID
topic	innate intelligence, technology intelligence, emotional intellectual, salesperson performance, sustainable competitive advantage Management. Industrial management HD28-70 Business HF5001-6182
spellingShingle	innate intelligence, technology intelligence, emotional intellectual, salesperson performance, sustainable competitive advantage Management. Industrial management HD28-70 Business HF5001-6182 Adi Santoso Naning Kristiyana Wahna Widhianingrum Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM
description	<p>This study was conducted with the aim of analyzing the effect of <em>Salesperson</em> <em>performance</em> and <em>Salesperson</em> intelligence on the competitive advantage of sustainable Reog handicraft SMEs in East Java. In this study, we will examine the influence of <em>Salesperson</em> intelligence and <em>Salesperson</em> <em>performance</em> in increasing sustainable competitive advantage in Reog handicraft SMEs. This study uses SMEs Reog Crafts in East Java as the research sample. This study uses multiple linear regression analysis on the first substructure and uses simple linear regression analysis on the second substructure. The results of this study found that Innate intelligence, Technology Intelligence, and Emotional Intellectual have a positive and significant influence on <em>Salesperson</em> <em>Performance</em>. In the second substructure test, it was found that <em>Salesperson</em> <em>Performance</em> had a positive and significant effect on SMEs Sustainable Competitive Advantage.</p>
format	article
author	Adi Santoso Naning Kristiyana Wahna Widhianingrum
author_facet	Adi Santoso Naning Kristiyana Wahna Widhianingrum
author_sort	Adi Santoso
title	Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM
title_short	Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM
title_full	Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM
title_fullStr	Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM
title_full_unstemmed	Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM
title_sort	kinerja salesperson dan kecerdasan salesperson : faktor kunci dari keunggulan bersaing berkelanjutan bagi umkm
publisher	Universitas Muhammadiyah Sumatera Utara
publishDate	2021
url	https://doaj.org/article/ec3317bc08964927bf245ff94e6613f7
work_keys_str_mv	AT adisantoso kinerjasalespersondankecerdasansalespersonfaktorkuncidarikeunggulanbersaingberkelanjutanbagiumkm AT naningkristiyana kinerjasalespersondankecerdasansalespersonfaktorkuncidarikeunggulanbersaingberkelanjutanbagiumkm AT wahnawidhianingrum kinerjasalespersondankecerdasansalespersonfaktorkuncidarikeunggulanbersaingberkelanjutanbagiumkm
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Kinerja Salesperson dan Kecerdasan Salesperson : Faktor kunci dari Keunggulan bersaing berkelanjutan bagi UMKM

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