Onimy marketingowe – między informacją a perswazją
Marketing onyms – between information and persuasion The paper analyses selected types of marketing names representing modern chrematonymy, in a wide sense of the word. It focuses on names of jewelery, of housing estates, and – if they were utilized in advertising – of cities. The author emphasi...
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| Formato: | article |
| Lenguaje: | DE EN FR PL RU |
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Ksiegarnia Akademicka Publishing
2015
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| Acceso en línea: | https://doaj.org/article/ec4e59c82bed4256badc708c234a39e5 |
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| Sumario: | Marketing onyms – between information and persuasion
The paper analyses selected types of marketing names representing modern chrematonymy, in a wide sense of the word. It focuses on names of jewelery, of housing estates, and – if they were utilized in advertising – of cities. The author emphasizes the fluidity of the borders between specific onomastic categories, and the different ranks and functions of names that appear in advertising.
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