Social Overload and Discontinuance Intention on Facebook: A Comparative Study

When users begin to feel uncomfortable about the influence of social network services (SNSs) on their lives, they react with various discontinuance behaviors. This comparative study intends to provide a comprehensive explanation of how the fatigue or regret phenomenon is related to users’ diverse re...

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Autores principales:	Chaeyoung Lim, Jongchang Ahn
Formato:	article
Lenguaje:	EN
Publicado:	MDPI AG 2021
Materias:	social media social network service SNS fatigue social overload reactance theory persona non grata Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
Acceso en línea:	https://doaj.org/article/ec9f7f607c354241ab130816a8973376
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spelling	oai:doaj.org-article:ec9f7f607c354241ab130816a89733762021-11-25T19:02:02ZSocial Overload and Discontinuance Intention on Facebook: A Comparative Study10.3390/su1322125562071-1050https://doaj.org/article/ec9f7f607c354241ab130816a89733762021-11-01T00:00:00Zhttps://www.mdpi.com/2071-1050/13/22/12556https://doaj.org/toc/2071-1050When users begin to feel uncomfortable about the influence of social network services (SNSs) on their lives, they react with various discontinuance behaviors. This comparative study intends to provide a comprehensive explanation of how the fatigue or regret phenomenon is related to users’ diverse reactions against SNSs. This study attempts to answer two questions: (1) How do specific types of relationships influence social overload from SNS interactions on Facebook? and (2) How does social overload threaten the free usage of services and lead to users’ dissatisfaction with SNSs, and how do these constructs influence users’ intent to discontinue usage of SNSs? To this end, we test a reactance model with Facebook users (n = 433) using Partial Least Squares Structural Equation Modeling (PLS-SEM). This study found significant results of the reactance mechanism using samples from two countries, Korea and Japan, which support the generalizability of the reactance mechanism in SNS fatigue. The path of the psychological reactance mechanism in SNSs could differ by country. We also found that reactions toward persona non grata in SNSs differed by country. Our findings suggest that the specific cultural context should be considered when analyzing social overload in SNSs. In previous studies, insufficient attention has been paid to the social features or contexts of SNS. This study proposes a new categorization of relationships in the context of SNSs through the persona non grata concept. As SNSs are social platforms, emotions perceived from the social features of SNSs are an important construct that motivates people to continue using SNSs. Therefore, promoting free activities for users can be an important strategy for maintaining their motivation to use the service. It should be noted that the sample used in this study was slightly unbalanced by the inclusion of a greater proportion of young participants.Chaeyoung LimJongchang AhnMDPI AGarticlesocial mediasocial network serviceSNS fatiguesocial overloadreactance theorypersona non grataEnvironmental effects of industries and plantsTD194-195Renewable energy sourcesTJ807-830Environmental sciencesGE1-350ENSustainability, Vol 13, Iss 12556, p 12556 (2021)
institution	DOAJ
collection	DOAJ
language	EN
topic	social media social network service SNS fatigue social overload reactance theory persona non grata Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350
spellingShingle	social media social network service SNS fatigue social overload reactance theory persona non grata Environmental effects of industries and plants TD194-195 Renewable energy sources TJ807-830 Environmental sciences GE1-350 Chaeyoung Lim Jongchang Ahn Social Overload and Discontinuance Intention on Facebook: A Comparative Study
description	When users begin to feel uncomfortable about the influence of social network services (SNSs) on their lives, they react with various discontinuance behaviors. This comparative study intends to provide a comprehensive explanation of how the fatigue or regret phenomenon is related to users’ diverse reactions against SNSs. This study attempts to answer two questions: (1) How do specific types of relationships influence social overload from SNS interactions on Facebook? and (2) How does social overload threaten the free usage of services and lead to users’ dissatisfaction with SNSs, and how do these constructs influence users’ intent to discontinue usage of SNSs? To this end, we test a reactance model with Facebook users (n = 433) using Partial Least Squares Structural Equation Modeling (PLS-SEM). This study found significant results of the reactance mechanism using samples from two countries, Korea and Japan, which support the generalizability of the reactance mechanism in SNS fatigue. The path of the psychological reactance mechanism in SNSs could differ by country. We also found that reactions toward persona non grata in SNSs differed by country. Our findings suggest that the specific cultural context should be considered when analyzing social overload in SNSs. In previous studies, insufficient attention has been paid to the social features or contexts of SNS. This study proposes a new categorization of relationships in the context of SNSs through the persona non grata concept. As SNSs are social platforms, emotions perceived from the social features of SNSs are an important construct that motivates people to continue using SNSs. Therefore, promoting free activities for users can be an important strategy for maintaining their motivation to use the service. It should be noted that the sample used in this study was slightly unbalanced by the inclusion of a greater proportion of young participants.
format	article
author	Chaeyoung Lim Jongchang Ahn
author_facet	Chaeyoung Lim Jongchang Ahn
author_sort	Chaeyoung Lim
title	Social Overload and Discontinuance Intention on Facebook: A Comparative Study
title_short	Social Overload and Discontinuance Intention on Facebook: A Comparative Study
title_full	Social Overload and Discontinuance Intention on Facebook: A Comparative Study
title_fullStr	Social Overload and Discontinuance Intention on Facebook: A Comparative Study
title_full_unstemmed	Social Overload and Discontinuance Intention on Facebook: A Comparative Study
title_sort	social overload and discontinuance intention on facebook: a comparative study
publisher	MDPI AG
publishDate	2021
url	https://doaj.org/article/ec9f7f607c354241ab130816a8973376
work_keys_str_mv	AT chaeyounglim socialoverloadanddiscontinuanceintentiononfacebookacomparativestudy AT jongchangahn socialoverloadanddiscontinuanceintentiononfacebookacomparativestudy
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Social Overload and Discontinuance Intention on Facebook: A Comparative Study

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