The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour

Recently, advances in Internet communication have changed the performance of business and interactions between producers and consumers. Various endeavours have been made by Malaysian Government to equip the society with electronic gadgets to facilitate Internet commerce or e-marketing. Paying attent...

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Autores principales:	Marzieh Zendehdel, Laily Hj Paim, Narges Delafrooz
Formato:	article
Lenguaje:	EN
Publicado:	Taylor & Francis Group 2016
Materias:	perceived risk privacy security subjective norm consumer behaviour online shopping Business HF5001-6182 Management. Industrial management HD28-70
Acceso en línea:	https://doaj.org/article/ecb20e19717d4e47b71fcadc35cfb177
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spelling	oai:doaj.org-article:ecb20e19717d4e47b71fcadc35cfb1772021-12-02T14:35:45ZThe moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour2331-197510.1080/23311975.2016.1223390https://doaj.org/article/ecb20e19717d4e47b71fcadc35cfb1772016-12-01T00:00:00Zhttp://dx.doi.org/10.1080/23311975.2016.1223390https://doaj.org/toc/2331-1975Recently, advances in Internet communication have changed the performance of business and interactions between producers and consumers. Various endeavours have been made by Malaysian Government to equip the society with electronic gadgets to facilitate Internet commerce or e-marketing. Paying attention to the factors affecting online shopping attitude is of paramount importance for marketers to develop their marketing strategies and improve sales. This research examines the factors affecting students’ online shopping attitude in universities around Klang Valley area in Malaysia. The study has shown that collectivism/individualism to be at individual level. Past research revealed that the most widely utilized approach in cultural consumer behaviour seems to be the individualism/collectivism. This study examines the moderating effect of collectivism/individualism as a dimension of culture on the relationship between attitude and other factors such as; perceived risk, privacy, security and subjective norms. These results revealed that significant moderation effects with regards to the association of subjective norm and attitude, perceived risk and other factor were significantly correlated with the attitude towards online shopping while perceived risk was observed to be negatively significant on attitude. Accordingly, the findings of the study suggested that online retailers are required to consider the online shopping to enhance their success in retailing business via Internet.Marzieh ZendehdelLaily Hj PaimNarges DelafroozTaylor & Francis Grouparticleperceived riskprivacysecuritysubjective normconsumer behaviouronline shoppingBusinessHF5001-6182Management. Industrial managementHD28-70ENCogent Business & Management, Vol 3, Iss 1 (2016)
institution	DOAJ
collection	DOAJ
language	EN
topic	perceived risk privacy security subjective norm consumer behaviour online shopping Business HF5001-6182 Management. Industrial management HD28-70
spellingShingle	perceived risk privacy security subjective norm consumer behaviour online shopping Business HF5001-6182 Management. Industrial management HD28-70 Marzieh Zendehdel Laily Hj Paim Narges Delafrooz The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour
description	Recently, advances in Internet communication have changed the performance of business and interactions between producers and consumers. Various endeavours have been made by Malaysian Government to equip the society with electronic gadgets to facilitate Internet commerce or e-marketing. Paying attention to the factors affecting online shopping attitude is of paramount importance for marketers to develop their marketing strategies and improve sales. This research examines the factors affecting students’ online shopping attitude in universities around Klang Valley area in Malaysia. The study has shown that collectivism/individualism to be at individual level. Past research revealed that the most widely utilized approach in cultural consumer behaviour seems to be the individualism/collectivism. This study examines the moderating effect of collectivism/individualism as a dimension of culture on the relationship between attitude and other factors such as; perceived risk, privacy, security and subjective norms. These results revealed that significant moderation effects with regards to the association of subjective norm and attitude, perceived risk and other factor were significantly correlated with the attitude towards online shopping while perceived risk was observed to be negatively significant on attitude. Accordingly, the findings of the study suggested that online retailers are required to consider the online shopping to enhance their success in retailing business via Internet.
format	article
author	Marzieh Zendehdel Laily Hj Paim Narges Delafrooz
author_facet	Marzieh Zendehdel Laily Hj Paim Narges Delafrooz
author_sort	Marzieh Zendehdel
title	The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour
title_short	The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour
title_full	The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour
title_fullStr	The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour
title_full_unstemmed	The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour
title_sort	moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour
publisher	Taylor & Francis Group
publishDate	2016
url	https://doaj.org/article/ecb20e19717d4e47b71fcadc35cfb177
work_keys_str_mv	AT marziehzendehdel themoderatingeffectofcultureontheconstructfactorofperceivedrisktowardsonlineshoppingbehaviour AT lailyhjpaim themoderatingeffectofcultureontheconstructfactorofperceivedrisktowardsonlineshoppingbehaviour AT nargesdelafrooz themoderatingeffectofcultureontheconstructfactorofperceivedrisktowardsonlineshoppingbehaviour AT marziehzendehdel moderatingeffectofcultureontheconstructfactorofperceivedrisktowardsonlineshoppingbehaviour AT lailyhjpaim moderatingeffectofcultureontheconstructfactorofperceivedrisktowardsonlineshoppingbehaviour AT nargesdelafrooz moderatingeffectofcultureontheconstructfactorofperceivedrisktowardsonlineshoppingbehaviour
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The moderating effect of culture on the construct factor of perceived risk towards online shopping behaviour

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